Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Badenoch sets sights on battle with the Bank

      Breaking news scene featuring a diverse group of professionals discussing important developments in a modern office setting

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

      Breaking news event with diverse crowd gathered outside urban office building on sunny day, capturing vibrant city life.

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Procter & Gamble axes relationship with Kremlin propaganda channel

      007 PG news article image featuring a business meeting with executives discussing strategy at a modern conference table

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Wednesday 25 May 2016 9:01 am

This is just how misleading the figures are for London’s “average” house price

By: Helen Cahill

Add as a preferred source on Google

Ever wondered why you can't actually find a decent property in London at the city's average house price – which we're often told is £550,000?

Research released today suggests that figure is actually quite misleading: less than half of London's property is at this price – and even less in prime central London locations, Emoov research shows.

The key outliers were Kensington and Chelsea, where only six per cent of the properties are on the market at the average price of a London home. Westminster was a close second, with seven per cent, while Hammersmith and Fulham was third with 14 per cent.

Read more: London leads another steep climb in house prices

A further 13 of the capital's boroughs had 50 per cent or less of the total housing stock listed at the average house price. 

Those looking for somewhere to buy at less than half a million need to look further afield: Barking & Dagenham has the most options – 97 per cent of properties in this borough are on sale for less than £500,000, followed by Bexley (91 per cent) and Havering (84 per cent). 

Russell Quirk, chief executive of Emoov, said: "It's no surprise to anyone that the majority of London is unobtainable to many from a property point of view.

"However, this research highlights just how out of reach the capital actually is for UK home buyers, even for those with a sizable budget of £550,000.

"For many the average house price is a benchmark, a mile stone, on just what they need to have in the bank to live in a certain area. But this average price masks the true cost of living in the capital."

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Property

Trending Articles

  • Who could be Andy Burnham’s Chancellor? 

  • As it happened: Stocks recover after markets rocked by tech-sell off; US claims ‘good foundations’ of Iran deal

  • As it happened: FTSE 100 finishes higher as US-Iran talks progress and Starmer resigns; Space X shares fall after bond sale

  • Coca-Cola brings in restructuring lineup over failed Costa sale

  • Reeves’ new tax charge on cash ISAs faces fierce industry backlash

More from CityAM

  • House prices jump as property market ‘treads water in rough conditions’

    Property
    The price paid for first homes has surged 7.1 per cent in a year
  • London house prices fall as Bank of England rate hikes loom over mortgage market 

    Property
    Housing delivery in London is in a major crisis
  • House price slump blamed on World Cup and heatwave

    Property
    Soccer players competing in the World Cup, showcasing intense action on the field with a stadium full of cheering fans
  • London luxury property at mercy of Labour chaos, not Iran war

    Property
    Capital gains tax is not currently charged on primary residences. (Credit Beauchamp Estates)
  • Mortgage approvals jump to 15-month high despite Iran war chaos

    Property
    Homeowners may be eying fresh mortgage deals after the Bank of England's cut.
  • Carrying debt into retirement isn’t always bad news

    Opinion
    Woman and man discussing retirement savings, highlighting gender pension gap and financial planning differences
  • Delaying estate planning could cost affluent Brits over £12bn

    Personal Finance
    Reeves is reportedly considering a range of property taxes
  • Housebuilder Bellway warns mortgage rate hikes dampening housing demand

    Property
    Things could be looking up for Bellway

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies