Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      City investors raise alarm on Burnham’s Chancellor pick

      Keir Starmer and Andy Burnham in a heated debate, emphasizing political rivalry and leadership dynamics.

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Exclusive: London in talks to host return of sumo at Royal Albert Hall

      Getty Images logo prominently displayed on a sleek, modern office building facade with reflective glass panels.

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Bowls Club is the City’s most eccentric (and brilliant) pop-up

      Local bowls club members enjoying a sunny day on the green, engaging in a competitive match with vibrant surroundings.

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Thursday 15 September 2016 9:17 am

Big brewer “beerhemoth” companies such as AB InBev and SABMiller are putting the craft beer revival under threat

By: Francesca Washtell

Add as a preferred source on Google

In a blow to hipsters and ale aficianados, big brewers' ability to provide significantly cheaper beer is at risk of undercutting Britain's thriving community of local, independent beer producers, the Campaign for Real Ale (Camra) has warned. 

More than 200 new breweries opened in the past year alone, with 1,540 now operating in Britain.

However, the 40 per cent lower costs for so-called "beerhemoths" than medium-sized producers and the vigorous acquisitive strategies of companies such as SABMiller and Anheuser-Busch InBev (AB InBev) are set to drive other brewers' products off bar and supermarket shelves. 

Read more: London brews success on craft beer's "luxury" status

The £79bn merger between AB InBev and SABMiller due to complete later this month will generate cost savings of up to $1.4bn (£1.1bn), which could allow them to lower prices even further. 

Both companies have been keen to snap up the capital's local, independent brewers. SABMiller bought Greenwich-based Meantime Brewery in 2015 for £120m, and AB InBev acquired Camden Town Brewery for £85m in December. 

Roger Protz, editor of Camra's 2016 Good Beer Guide (which is released today), said: 

The way in which the global brewers are muscling in on the craft sector in Britain and other countries is a cause for concern and a potential threat to the independent sector.

In its 44-year history, the Guide has never been complacent and believes that beer drinkers’ choice and freedom demand constant vigilance.

Read more: London's craft beer mapped

Local breweries are nothing to be sniffed at – the latest research suggests the presence of a "boutique" brewery in an area of London has increased house prices by up to 105 per cent in the past five years. 

The Society of Independent Brewers lashed out at big drinks firms last month, as it offered its new "Assured" stamp of approval to breweries that are “truly independent of any larger controlling brewing interest”.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Retail

Trending Articles

  • More Big Four blues as Deloitte plans to slash UK audit roles

  • Rathbones to suspend thousands of client account inflows after FCA probe deals £530m blow

  • Rolls-Royce shares surge as SMR unit bags multi-billion pound Swedish nuclear contract

  • Keeping up with the cash: SKIMS’ law firm hits record revenue 

  • As it happened: FTSE 100 see-saws after inflation undershoots; Oil at $80 as Trump threatens ‘dropping bombs’ on Iran

More from CityAM

  • Corona Global Named Most Valuable Beer Brand in Kantar BrandZ Rankings for Third Consecutive Year

    Business Wire
  • AB InBev Turns Bars into Stadiums During Biggest-Ever FIFA World Cup™

    Business Wire
  • AB InBev Wins Cannes Lions Creative Marketer of the Year for an Unprecedented Third Time

    Business Wire
  • New Summer Program from Corona Invites the World to Experience “This Is Living”

    Business Wire
  • Raise your glasses to City Beerfest in Square Mile’s Yard of ale

    Partner
    City Beerfest attendees enjoying a sunny day in London with iconic skyline views, organized by Canada Corporation.
  • AB InBev Reports First Quarter 2026 Results

    Business Wire
  • Corona Launches 2026 Beach 100 Guide, Invites The World To Explore The Outdoors This Summer

    Business Wire
  • Family-owned Tottenham brewer falls into administration as industry pressures mount

    Hospitality
    Hopspur Stadium exterior showcasing modern architecture and vibrant atmosphere on a bustling event day

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies