Skip to content
CityAM Canada
  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities
Saturday 18 July 2026 2:23 pm

Big Tech faces earnings test after AI spending spree

By: Saskia Koopman

Tech Reporter

Add as a preferred source on Google
Googles modern Kings Cross headquarters showcasing innovative architecture in Londons dynamic tech district
"Cloud and Search are Google’s two key AI growth levers," analysts have said

Alphabet, Microsoft and Amazon will report earnings over the next two weeks as investors look for evidence that years of record spending on AI are beginning to generate stronger revenue growth.

The three companies have led the AI investment boom, committing billions of dollars to data centres, chips and software.

Their latest results are expected to show whether that spending is starting to deliver commercial returns, after suppliers such as Nvidia and ASML have outperformed many of the companies funding the buildout.

“The largest change this quarter is the market’s declining willingness to reward AI spending simply because it is large”, analysts at StoneX said.

Instead, investors are increasingly looking for evidence that AI investment is generating revenue quickly enough to justify another wave of capital spending, the analysts added.

Google reports first on Wednesday, followed by Microsoft and Meta the following week, before Amazon and Apple round off the busiest week of the reporting season.

Big Tech eyes growth

Google enters earnings in the strongest position after shares climbed almost 19 per cent this year.

I/O Fund analysts said the company had shown the clearest signs that AI investment was feeding through into its core business, pointing to Google Cloud’s accelerating growth and stronger demand for AI-powered search and advertising products.

“Cloud and Search are Google’s two key AI growth levers,” the analysts said, adding that continued acceleration in cloud growth and wider adoption of AI-enabled ad campaigns would be “critical” to showing the company’s AI monetisation “is here to stay:.

Read more

‘Ugly moment’ for software stocks as IBM suffers biggest one-day slump in decades

All eyes on IBM v Lzlabs as the tech giant kicks off legal battle

Microsoft faces a tougher set of questions, and despite reporting that its AI business has grown to more than $37bn in annual recurring revenue, Azure cloud growth has remained broadly unchanged over the past year, lagging rivals including Google Cloud and Amazon Web Services.

For StoneX, accelerating Azure growth is one of the most important numbers to watch, while I/O Fund said Microsoft’s latest results would need to show its heavy investment was translating into stronger cloud demand rather than simply higher costs.

Amazon, meanwhile, heads into earnings after AWS posted its fastest growth in almost four years.

I/O Fund said AWS remained the retailer’s “main AI growth driver”, pointing to continued acceleration in cloud demand alongside rapid growth in its AI chip business.

Beyond the individual companies, several strategists said guidance could prove more important than headline earnings.

Goldman Sachs expects another strong reporting season for US technology companies, forecasting that AI-related businesses will account for the majority of earnings growth across the S&P 500.

But the bank said investors were now asking a different question than they were a year ago, focusing now on whether that copious spending is becoming “a sustainable earnings driver”.

Tyler Mordy, chief executive and chief investment officer at Forstrong Global, said investors were increasingly assessing whether Big Tech’s capital spending would “translate into stronger AI-related revenue and earnings”, even as the broader investment cycle remained intact.

Read more

S4 Capital cuts jobs as Sorrell predicts ‘fewer people’ in advertising

British businessman Sir Martin Sorrell founded S4 Capital in 2018.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

People & Organisations

  • AI boom
  • ai chips
  • Alphabet
  • amazon
  • artificial intelligence (AI)
  • big tech
  • big tech earnings
  • cloud
  • data centre
  • earnings
  • Google
  • Microsoft

Trending Articles

  • Revealed: KPMG and Deloitte offer bumper redundancy packages to slash headcount

  • Romesh Ranganathan makes it hard to defend the BBC

  • John Healey becomes Chancellor as Andy Burnham names top Cabinet appointments

  • Exclusive: Rugby World Champions Cup set to be mothballed

  • London-listed healthcare services firm hit by cyberattack

More from CityAM

  • ‘Ugly moment’ for software stocks as IBM suffers biggest one-day slump in decades

    Tech
    All eyes on IBM v Lzlabs as the tech giant kicks off legal battle
  • S4 Capital cuts jobs as Sorrell predicts ‘fewer people’ in advertising

    Media
    British businessman Sir Martin Sorrell founded S4 Capital in 2018.
  • Consulting giants face up to AI-reckoning

    Consulting
    NYSE trading floor bustling with activity as traders monitor market trends and stock performance on electronic displays
  • AI infrastructure boom helps power Halma to record sales and profit

    Tech
    Halma's revenue was boosted by its environmental and safety businesses.
  • Nscale taps lenders for $900m to fuel AI data centre splurge

    Tech
    AI data center with rows of servers and cooling systems, showcasing advanced technology and infrastructure innovation
  • Google taps markets for $30bn AI cash call

    Tech
    Googles modern Kings Cross headquarters showcasing innovative architecture in Londons dynamic tech district
  • Apple eyes blacklisted Chinese supplier to ease chip shortage

    Tech
    Apple launched a legal challenge to the Tribunal in March against a Home Office order to create back-door access to the US technology company’s most secure cloud storage systems.
  • Volex takes ‘conservative’ approach to data centre growth forecast amid AI capex splurge

    Markets
    GettyImages 2196389495 showing a significant business event with industry leaders discussing future strategies at a confer...

CityAM Canada — business, markets and opinion for Canadian readers.

Published by CityAM Publishing
3 Borden Street #301, Toronto, Ontario M5S 2M8, Canada
Contact us ›

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Newsroom
  • Contact

Legal

  • Editorial Policy
  • Corrections Policy
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies