Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Ministers open door to phased Heathrow third runway plan

      Heathrow Airport terminal bustling with travelers and staff, showcasing modern architecture and international flight activity

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Concern as gambling black market set for £40m Royal Ascot boost

      GettyImages 2282074836 showing a significant event with key figures in a professional setting, highlighting a major develo...

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Mexican Michelin stars arrive in the Square Mile at Ned pop-up

      The Ned Los Felix Mexican restaurant interior with vibrant decor and patrons enjoying authentic Mexican cuisine

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
What is City Talk? City Talk allows marketers to connect directly with our audience by publishing content on cityam.ca
Wednesday 07 March 2018 4:13 pm

Cash vs stock market: the difference in returns since Isas began

By: David Brett

Add as a preferred source on Google

Saving money into a cash Isa over the last 18 years would have returned four times less than a stocks and shares Isa, according to research by Schroders.

Since 2009, the average savings account could even have lost you money. But while stocks and shares returns may have been higher, they have also been more volatile, with many sharp falls and rises. Cash, in contrast, has been a more stable home for Isa money.

What is an Isa?

‘Isa’ stands for Individual Savings Account. It is a tax-efficient account into which anyone over the age of 18 can save up to £20,000 a year and withdraw the proceeds, at any time, tax-free.

A saver can choose to keep any savings in cash and in return receive interest payments, just like a bank account. Or they can invest their money into financial markets to try to get better returns.

There are pros and cons to both. If you leave your money in cash then up to £85,000 is protected by the Financial Services Compensation Scheme (FSCS). Cash returns have historically been lower but they provide more assurance.

Investing your money into financial markets might offer the potential of higher returns but it also comes with the risk that you could lose all your money.

What has affected returns?

The combination of record low interest rates, introduced by central banks to tackle the financial crisis, and relatively high inflation would have eroded the value of your savings in a cash Isa. By contrast an investment in shares would have grown, despite two stock market crashes.

Schroders’ findings are based on analysis of average Isa savings rates collated by the Bank of England which go back to the launch of Isas in April 1999.

As the chart below shows, £1,000 put into the average cash Isa at the start of the 1999/2000 tax year would have been worth £1,162 by the end of the 2016/2017 tax year, once the effects of inflation are taken into account. That suggests an annual rate of growth of 0.89% after inflation which averaged 2% over that period.

Cash Isa rates appear to have been better compared to inflation in the early years. The value of the cash Isa would have stopped growing in the 2008/2009 tax year, when it peaked at £1,325. In almost every year after, between 2009 and 2017, the value of the cash Isa would have fallen, because of the combination of inflation and low savings returns.

  • Is there a benefit to cash Isas?
  • How to save for a £1 million Isa

By comparison, £1,000 invested in the UK stock market in April 1999 could have been worth £1,841 by the end of the 2016/2017 tax year. Based on the FTSE All-share total return index, which includes dividend reinvestment, an investor could have achieved an annual growth rate of 3.66%, before charges are factored in.

The last 18 years have included two of the biggest stock market crashes in history: the bursting of the dotcom bubble at the turn of the millennium and the global financial crisis in 2008.

The chart below illustrates the potential returns for cash Isas and stocks and shares Isas since 1999. The blue column shows cash Isa returns and the orange column shows stocks and shares Isa returns.

Cash Isa and stocks and shares Isa returns: 1999-2017

Past performance is not a guide to future performance and may not be repeated .The value of investments and the income from them may go down as well as up and investors may not get back the amounts originally invested. The stocks and shares Isa carries more risk and is subject to greater volatility than the cash Isa. If you are not sure as to the right investment for you, speak to a financial adviser.

Source: Schroders. Annual UK inflation data according to Thomson Reuters Datastream. Cash Isa returns calculated as the average yearly interest rate of UK monetary institutions for sterling cash Isa deposits from households. Stocks and shares Isa returns calculated using the FTSE All Share Index – total return. Calculations are net of inflation. The material is not intended to provide advice of any kind. Information herein is believed to be reliable but Schroders does not warrant its completeness or accuracy.

Money still pouring into cash Isas

People have consistently put more into cash Isas despite the historic difference in returns.

When Isas were launched in 1999, the total cash Isa subscriptions were £12.3 billion compared to £16.1 billion for stocks and shares Isas, according to UK government statistics. So 43% of the money went into cash Isa savings accounts.

That was one of only two tax years, the other being 2000/2001, where investors have put more money into stocks and shares Isas. Demand for cash Isas over investment Isas has grown ever since.

The difference was most stark in 2008/2009, the height of the financial crisis, when £30.4 billion went into cash and £9.7 billion into investments.

The gap between the two has remained significant since then.

By the end of the 2016/2017, 75% of the money went into cash Isas despite a global economic recovery helping stock markets to make decent gains.

In the chart below the blue columns show cash Isa subscriptions and the orange columns show stocks and shares Isa subscriptions.

Cash Isa vs stocks and shares Isa subscriptions: 1999-2017

 

Source: HMRC, August 2017.

James Rainbow, co-head of UK intermediary business at Schroders, said: “The data suggests investors are still nervous about investing following two market collapses in the first decade of the century.

“It is hard to blame them. It has been a tumultuous start to the new millennium. Keeping your investment in cash at least prevents the investor from having to endure the emotional roller-coaster ride that comes with stock market fluctuations.

  • What happened to the stock market after big one-day falls?
  • How to find cheap stock markets: five key tests

“However, it is a state of mind. Cash is effectively a false safety net in times of ultra-low rates because of the corrosive effect of inflation on purchasing power. Providing investors take a long-term approach, usually more than five years, the stock market has historically provided a better rate of return.

“Our data, while it offers no guide to the future, shows this has happened recently, but there is also longer-term data to support the notion. The Barclays Equity-Gilt Study found that UK shares returned an average 5.1% a year since 1899, with inflation factored in; cash returned 0.8% a year.

“Of course diversifying your investments is important. Having a mix of assets, including some in savings, is a wise approach.”

Important Information: The views and opinions contained herein are those of David Brett, Investment Writer, and may not necessarily represent views expressed or reflected in other Schroders communications, strategies or funds. The sectors and securities shown above are for illustrative purposes only and are not to be considered a recommendation to buy or sell. This communication is marketing material.

This material is intended to be for information purposes only and is not intended as promotional material in any respect. The material is not intended as an offer or solicitation for the purchase or sale of any financial instrument. The material is not intended to provide and should not be relied on for accounting, legal or tax advice, or investment recommendations. Reliance should not be placed on the views and information in this document when taking individual investment and/or strategic decisions. Past performance is not a guide to future performance and may not be repeated. The value of investments and the income from them may go down as well as up and investors may not get back the amounts originally invested. All investments involve risks including the risk of possible loss of principal. Information herein is believed to be reliable but Schroders does not warrant its completeness or accuracy. Reliance should not be placed on the views and information in this document when taking individual investment and/or strategic decisions. The opinions in this document include some forecasted views. We believe we are basing our expectations and beliefs on reasonable assumptions within the bounds of what we currently know. However, there is no guarantee than any forecasts or opinions will be realised. These views and opinions may change. Issued by Schroder Investment Management Limited, 31 Gresham Street, London EC2V 7QA. Registration No. 1893220 England. Authorised and regulated by the Financial Conduct Authority.

 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money

Categories

  • Money

Trending Articles

  • More Big Four blues as Deloitte plans to slash UK audit roles

  • Rathbones to suspend thousands of client account inflows after FCA probe deals £530m blow

  • As it happened: Stocks sink after Fed and Bank of England opt for hawkish hold; Oil price tumbles

  • Rolls-Royce shares surge as SMR unit bags multi-billion pound Swedish nuclear contract

  • Baillie Gifford in line for Anthropic windfall just months after £3.6bn SpaceX bonanza

More from CityAM

  • Ask the expert: Should I invest instead of buying a home?

    Personal Finance
    Marianna Hunt discussing financial strategies at a business conference, wearing a professional suit, engaging with the aud...
  • Moneybox profit slides as wealth manager bets on ‘high levels of automation’

    Fintech
    Modern city bus driving through urban streets, showcasing public transportation advancements in 2023
  • Brits aren’t spending enough – time for Splash Out to Help Out

    Opinion
    Burberry has cut its dividend after a plunge in sales.
  • UK Companies Are Leaving Millions of Pounds Exposed and Underperforming

    Business Wire
  • Badenoch: City’s risk culture should be ‘championed’ to boost UK growth

    Politics
    Kemi Badenoch speaking at a podium during a press conference, addressing recent policy changes and business initiatives.
  • BT boss bags pay rise despite £3.7bn cost-cutting drive

    Telecoms
    BT's first female boss Allison Kirkby has a strong CV but the telecoms veteran has a tough job ahead of her.
  • Ask the expert: Is £500k enough to retire?

    Personal Finance
    Marianna Hunt discussing financial strategies at a business conference, wearing a professional suit, engaging with the aud...
  • Savvy the Squirrel and ‘simpler regulation’: New City minister reaffirms Labour’s investment push

    Investing
    Savvy the Squirrel mascot promotes retail investing campaign with vibrant graphics and engaging call-to-action elements

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies