Why World Cup hydration breaks will push traditional ads to the subs bench March 15, 2026 Hydration breaks at the World Cup could usher in major changes to advertising during live sport, writes Jonathan Haines. As broadcasters prepare for the 2026 World Cup, an unexpected talking point has emerged. The tournament will feature mid-half hydration breaks, introduced to protect players from the searing heat predicted this summer in North America. But [...]
Arsenal: Leading the digital charge as well as the Premier League March 14, 2026 If Arsenal lift the Premier League trophy this season, it won’t just be a victory on the pitch; the club could also win the race to redefine how fans engage with football online. Arsenal are building a quiet revolution, investing in digital platforms that house ticketing, merchandise and original content to pull fans deeper into [...]
KSI, Dagenham and Redbridge and the rise of the passion investor in sport March 13, 2026 KSI’s move into football club ownership at Dagenham and Redbridge reflects the rise of “passion investors”, writes Stuart Pinnington of investor services firm IQ-EQ. Last week, YouTuber-turned-influencer KSI announced he had acquired a minority stake in non-league side Dagenham and Redbridge. Known to many football fans for his “Race to Division 1” Fifa video game [...]
Iran hit back at Trump and Fifa: US should be axed from World Cup, not us March 13, 2026 Iran’s national football team has hit back at President Trump after he warned that it may not be safe for them to take up their place at this summer’s World Cup in the US, Canada and Mexico. Trump’s comments appeared designed to discourage Iran from participating, despite Fifa insisting the US had offered assurances following [...]
England and Scotland World Cup games saved by Patriots owner Kraft deal March 12, 2026 Billionaire New England Patriots owner Robert Kraft has helped to resolve a row over security costs that was threatening England and Scotland games at this summer’s World Cup. Local authorities in Foxborough, near Boston, were refusing to grant a licence for seven fixtures due to be staged at the Gillette Stadium owing to fears the [...]
Women’s Super League fans spend more on matchdays than Premier League counterparts March 12, 2026 Football fans attending Women’s Super League matches spend more than those going to Premier League games, according to new research commissioned by Barclays. Fan spend per matchday, excluding tickets, averaged £145 for supporters in the WSL compared with £138 in the Premier League, the research found. Non-food spending – merchandise and match programme – was [...]
Sheffield Wednesday: New preferred bidder’s quick deal incentive revealed March 11, 2026 Sheffield Wednesday’s new preferred bidder, US group Arise Capital Partners, hopes to complete a cut-price takeover of the fallen English giants before the end of the season. The group, made up of investors David Storch, Michael Storch and Tom Costin, has emerged as the club’s latest would-be saviour with an offer reported to be in [...]
2026 Fifa World Cup: Iran ‘welcome’ despite US military attacks, Trump March 11, 2026 Fifa president Gianni Infantino says he has received assurances from President Trump that Iran are welcome at this summer’s World Cup despite ongoing US strikes on the country. Iran have qualified for this summer’s tournament in the US, Canada and Mexico but their participation has been in doubt since an American-Israeli offensive began last month. [...]
Birmingham City: How Wagner and West Mids Mayor unlocked stadium plan March 11, 2026 Last year, at the end of January, the Mayor of the West Midlands Richard Parker picked up the phone to Birmingham City owner Tom Wagner to hear a football club shareholder frustrated with the public interest surrounding the construction of a new arena for Manchester United rather than his stadium project in Britain’s second city. [...]
£9bn World Cup too big to be derailed by Middle East conflict, says Fifa chief March 10, 2026 Fifa has ruled out the prospect of the escalating conflict in the Middle East posing a threat to this summer’s World Cup and is still hopeful that Iran will take up their place. The US and Israel’s attacks and Iran’s retaliatory strikes have caused huge upheaval in the region just three months out from the [...]