DP World Tour hits $300m sponsorship record after agreeing HCLTech deal April 29, 2026 DP World Tour sponsorship revenue is set to top $300m for the first time this year after the European professional golf circuit added HCLTech as a top-tier partner. The India-headquartered tech multinational has been named the tour’s official digital experience partner, with an initial focus on building a new website and app to improve fan [...]
DP World Tour events become first in sport to use Amazon Leo satellites April 20, 2026 Golf’s DP World Tour is to become the first live sport organiser to use Amazon Leo, the tech giant’s pioneering low-Earth orbit satellite broadband network. The European-based circuit will rely on Amazon Leo rather than miles of temporary fibre at tournaments to ensure more reliable high-speed internet connectivity essential for live scoring, broadcasting and commercial [...]
LIV Golf under ‘pressure’ but is ‘the future of the game’, says CEO O’Neil April 16, 2026 LIV Golf CEO Scott O’Neil says the breakaway tour is facing a “moment of pressure” but has dismissed suggestions that it is on the verge of collapse. Reports this week stated that Saudi Arabia’s Public Investment Fund could withdraw its funding of LIV Golf, having spent more than $5bn on bankrolling the signing of stars [...]
Rory McIlroy, Gout Gout and the search for sport’s elusive heroes April 16, 2026 Rory McIlroy’s back-to-back Masters triumphs have triggered the inevitable mythologising. Destiny fulfilled, demons banished after previous heartbreak, a journey not only completed but now extended. If he was merely the Hero of Hollywood before (that’s Hollywood, County Down not Los Angeles), to many the golfer has now donned the mantle of universal sporting hero along [...]
Manchester United’s £10m boost; £5k Masters gnomes and Southgate TikTok April 15, 2026 Manchester United are set for a £10m boost from kit sponsor Adidas if, as now seems likely, they qualify for the Champions League. The club sit third in the Premier League with a seven-point cushion over sixth-placed Chelsea, despite Monday’s shock defeat by struggling Leeds United. Uefa confirmed last week that the top five Premier [...]
Rory McIlroy Masters win sets him up to break Tiger Woods prize money record April 13, 2026 Rory McIlroy could eclipse Tiger Woods’s all-time PGA Tour prize money record this year following his successful defence of the Masters. McIlroy held off the challenge of world No1 Scottie Scheffler, England’s Justin Rose and American Cameron Young to retain the Green Jacket at Augusta on Sunday. The Northern Irishman’s second Masters win earned him [...]
Familiarity of Masters and Augusta should be lesson to other golf majors April 9, 2026 Let me get the azaleas reference out of the way in this first sentence. After all, no Masters preview is seemingly complete without citing Augusta’s horticultural features. The flora are just one ingredient, though, in the secret sauce of golf’s first major of the season which starts today. Even if other sports could steal the [...]
Woods to McIlroy: How Tiger Slam at Masters reshaped economics of sport April 7, 2026 Ahead of the Masters, Nick Keller marks 25 years since Tiger Woods won the Tiger Slam and sports consumption changed forever. When Tiger Woods completed the ‘Tiger Slam’ in 2001 – holding all four major championships at once – it wasn’t just a sporting achievement. It was a cultural marker for how modern sport would [...]
The Masters delivers food now, and it’s desire wrapped in identity April 6, 2026 Large Hosting Kit: sold out. The Classics Kit: sold out. Azalea Cocktail Kit: sold out. Masters fever really is here, and fans have been keen to snap up anything branded with the yellow colourway United States coastline and Augusta red flag. For a number of years now the Masters organisers have been selling hosting kits [...]
Tiger Woods Masters fitness update hands boost to golf TV channels March 25, 2026 Broadcasters’ prospects of attracting bumper viewing figures for the Masters have been boosted after Tiger Woods said he hoped to play at Augusta next month. Woods made his competitive return in the finals of TGL, the hybrid golf league he founded with Rory McIlroy, on Tuesday night. And although the 50-year-old’s Jupiter Links team lost [...]