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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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Rugby

  • Russell set to join Pollock after London meetings with Matchroom

    April 15, 2026

    Scotland rugby star Finn Russell has held talks with Matchroom about following England’s Henry Pollock in signing for the multi-sport promoters’ new talent agency. Northampton Saints back-row Pollock joined the Eddie Hearn-run talent roster after the promoter made comments about the untapped potential of rugby during the Six Nations. In subsequent interviews, Hearn – whose [...]

  • Exeter Chiefs set for US investment as Prem Rugby flurry continues

    April 15, 2026

    Exeter Chiefs are set to become the latest in a flurry of Prem Rugby clubs to take fresh investment, with American backing set for Sandy Park. An extraordinary general meeting will be held next month to vote on plans which would see an unnamed US backer make a multimillion pound investment in the Devonshire club. [...]

  • DHL chief on English rugby ‘concern’, Formula 1 and Manchester United

    April 15, 2026

    “I’d say it’s a concern,” Elliott Santon, the head of global sponsorships at DHL Express, says on the state of rugby in England.  The global logistic giant is the front-of-shirt sponsor of Prem Rugby club Harlequins and has its distinctive yellow and red logo plastered on the quartered strip of the London team. DHL is [...]

  • Champions Cup hits attendance lows as Leinster crowds slump at Aviva Stadium

    April 13, 2026

    The Investec Champions Cup quarter-finals at the weekend saw the lowest collective attendance figure since the current scheduling format was introduced. The four quarter-finals across England, France, Ireland and Scotland were played a week after the round of 16 phase of the continental competition and total attendances were down 11 per cent on last season. [...]

  • Deloitte enters rugby league as NRL Super League investment talks near

    April 10, 2026

    Rugby League chiefs have called upon Deloitte as talks over proposed NRL investment into Super League intensify. The sport’s commercial body, RL Commercial, has appointed the global professional services provider as strategic advisors with the Big Four firm recently completing work on the sale of eight Hundred franchises to overseas investors and the ongoing search [...]

  • Investec Champions Cup needs two-legged quarter-finals. Here’s why

    April 10, 2026

    It occurred to me, while watching predominantly dominant performances from home teams in the round of 16 last weekend, that the Investec Champions Cup needs two-legged quarter-finals. It was a little depressing to watch a depleted Leicester Tigers side who had won just one match in the group phase get smashed by defending champions Bordeaux [...]

  • Exclusive: London Broncos shelve plans for match at Twickenham Stoop

    April 9, 2026

    London Broncos have put plans to host a rugby league game at Harlequins’ Stoop on the backburner, CityAM understands. The capital’s premier rugby league team had planned to take on Featherstone Rovers at the 15,000-capacity rugby union stadium in Twickenham but their planned opponents were unable to compete in this year’s Betfred Championship due [...]

  • Instagram account featuring Faf de Klerk recruiting players for North Korea

    April 8, 2026

    North Korea is looking to attract British English teachers by enticing them to the dictatorial state with the promise of elite rugby contracts. A social media account that features a similar recruitment drive for Chinese rugby has posted an advert, seeking rugby players for the People’s Democratic Republic of Korea (North Korea)’s Pyongyang Reds team. [...]

  • Gloucester Rugby asks fans for £300k as it seeks investors at £36.5m valuation

    April 6, 2026

    Fans of Prem Rugby club Gloucester have been asked to find £300,000 to help the team reach its investment goals. The club, eighth in the 10-team English top flight, announced an investment fund raise in October that would embolden fans to generate £500,000 to “protect the future” of the Cherry and Whites. Hosted by investment [...]

  • Bath sell-out bright spark as Champions Cup attendances fall

    April 6, 2026

    Bath Rugby’s return to the top flight Investec Champions Cup saw the only sell-out for an English team across the intercontinental competition. A packed Recreation Ground saw the West Country side beat Saracens and earn a spot in the quarter-finals for the first time since the single-legged round of 16 was reintroduced in the 2022-23 [...]

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