F1 Arcade, curling and axes: Inside London’s sport experience economy Sport Business Whether it’s Formula 1, pool, axe throwing or curling; London’s experience economy is thriving as City social habits change. Earlier this month, Formula 1 ended a five-week hiatus in Miami. But over 4,000 miles away in the shadow of St Paul’s Cathedral in London, hundreds of fans gathered – at the last minute due to [...]
Deloitte big winner at Winter Olympics as sponsor sees engagement surge Sport Business Big Four accounting firm Deloitte was one of the best performing sponsors at the Milano Cortina Winter Olympics based on online engagement. The London-headquartered giant was joined by TCL Technology and Omega SA as the best engaged firms, according to UK engagement. According to research from adtech firm Quantcast, Deloitte enjoyed a 15 per cent [...]
Ukraine invasion anniversary prompts fresh Russia Paralympics ban calls Sport Business Calls for the ban on Russian Paralympians to be reinstated have heightened as the invasion of Ukraine marks its fourth anniversary. The Winter Paralympics is set to begin next week, days after today’s conflict anniversary, with the International Paralympic Committee admitting 10 Russian and Belarusian athletes despite Western outcry. Officials representing host country Italy have [...]
Britain must launch no-brainer 2038 Winter Olympics bid February 22, 2026 What strikes you when attending the Milano Cortina Winter Olympics is not just the spectacle, but the structure. Multiple cities. Regional clusters. Existing venues reused. An iconic cultural backdrop. These were Games shaped as much by pragmatism and fiscal discipline as prestige. The spread-out model may have muted the traditional host-city buzz, but Milano Cortina [...]
I went to the Winter Olympics but I found Milan shrugging its shoulders February 19, 2026 Milan is parading its beauty at the Winter Olympics. The sun is out, the centuries-old streets are majestic and pristine. Prada, Gucci and Ralph Lauren logos plaster every corner, and there is no shortage of Michelin Guide restaurants. It’s no surprise that London has been haemorrhaging non-doms and wealthy investors to this glorious metropolis. But [...]
Russians at Paralympics opens door for LA28 Olympics return, expert warns February 18, 2026 Allowing Russian athletes to compete in the Paralympics under their national flag opens up the same opportunities at the next Olympic Games, according to geopolitical experts. Six Russian and four Belarusian athletes will be able to compete under their native flags at the upcoming Paralympic Games in Milan after the International Paralympic Committee lifted its [...]
Milano Cortina Winter Olympics: How much is a gold medal worth? February 17, 2026 Top City insurers have revealed the value of a Milano Cortina Winter Olympics gold medal as Britain enjoys a flurry of top gongs so far in Italy. Matt Weston has picked up two gold medals in the skeleton, one of which was in the mixed team sliding event with compatriot Tabitha Stoecker. And duo Charlotte [...]
Matt Weston: Team GB skeleton star hit in the pocket by Winter Olympics gold February 16, 2026 The road to Olympic gold is paved with sacrifice but for Team GB skeleton star Matt Weston there is another, less common, ingredient: beer. Weston teamed up with Tabby Stoecker to claim the mixed team title on Sunday, his second gold in 48 hours at the Milan Cortina Games after he won the individual crown. [...]
Why Winter Olympians make good City entrepreneurs February 8, 2026 Olympians and entrepreneurs have a lot in common. Both are highly driven in the pursuit of their goals and work tirelessly to achieve them. This is why many top-performing athletes turn to the world of start-ups and entrepreneurship when retiring from full-time sport. High-performing individuals need to channel their energy into something, and when sport [...]
Six Nations Thursday start is smart from organisers February 5, 2026 It feels slightly odd to be looking forward to the Six Nations beginning this evening when it is only Thursday. That’s because Ireland’s trip to take on champions France in Paris has been brought forward to tonight to ensure there’s no clash with the opening ceremony of the Winter Olympics in Milan tomorrow. At first [...]
