Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Burnham’s focused on spending but at least Streeting’s thinking about growth

      Labour leadership hopeful Wes Streeting

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      England’s secret weapon against World Cup heat? British company’s £26 product

      Breaking news scene with journalists interviewing a business leader in front of corporate headquarters, microphones and ca...

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Old Pulteney releases 50-year-old whisky for 200th anniversary

      Old Pulteney 50-Year-Old single malt Scotch whisky bottle with elegant packaging on display, highlighting luxury and craft...

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Wednesday 14 May 2025 3:42 pm  |  Updated:  Wednesday 14 May 2025 3:43 pm

Direct Line suffers shareholder revolt over CEO’s huge pay day

By: Jon Robinson

Add as a preferred source on Google
Direct Line is on track to be taken over by Aviva. Photographer: Hollie Adams/Bloomberg via Getty Images
Direct Line is on track to be taken over by Aviva. Photographer: Hollie Adams/Bloomberg via Getty Images

The group behind Direct Line has suffered a huge revolt by its shareholders over its chief executive being handed a huge pay day ahead of its planned £3.7bn takeover by Aviva.

In March, CityAM reported that Adam Winslow took home a pay packet of more than £7.8m for the insurance giant’s latest financial year.

According to its annual report, the EO’s pay was significantly boosted by a £5.8m payment from Direct Line Group to compensate him for a loss of earnings after joining in March 2024.

Winslow had previously been the chief executive of Aviva’s General Insurance business, which is now set to become Direct Line Group’s owner after a deal was agreed at the end of 2024.

At the group’s annual general meeting (AGM), 36.5 per cent of the votes were cast against the directors’ remuneration report.

The AGM was held after the UK’s competition watchdog begun an investigation into insurance giant Aviva’s proposed £3.7bn acquisition of Direct Line.

The Competition and Markets Authority said it had commenced its phase one inquiry to establish whether the deal would result in a “realistic prospect of a substantial lessening of competition”.

Read more

Pets at Home hails ‘better momentum’ despite profit slip

Pets at home enjoying playtime in a cozy living room setting, featuring a content cat lounging and a playful dog with a toy.

The CMA has invited comment on the deal from interested parties until the end of May and has set a deadline of 10 July to make a decision.

As well as Direct Line, the group’s brands include Churchill, Green Flag and privilege.

Direct Line to ‘engage’ with shareholders

Last month, the group revealed its pre-tax profit for 2024 had fallen from £277.4m to £218.4m while its net insurance revenue rose from £2.4bn to £2.8bn.

In a statement issued to the London Stock Exchange, Direct Line said: “The board appreciates the support shown by shareholders for the resolutions at today’s AGM.

“We acknowledge the outcome of the vote on resolution two relating to the directors remuneration report.

“While we welcome the backing of the majority of our shareholders for that resolution following engagement on remuneration, we will continue to engage with shareholders in constructive and open dialogue for so long as we remain an independent listed company.

“The company will provide an update to shareholders within six months of today’s meeting to the extent that the acquisition by Aviva plc has not occurred by then.”

Read more

Future bets on SheerLuxe as Google squeezes digital publishers

Jon Steinberg will step down as Future's boss next year

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Insurance

People & Organisations

  • Aviva
  • CEO
  • CEO pay
  • CEOs
  • Direct Line
  • directors' remuneration reports
  • remuneration
  • remunerations
  • Shareholders

Trending Articles

  • As it happened: FTSE 100 relief rally runs out of steam as BP and Shell weigh; Oil hits three-month low

  • Rathbones to suspend thousands of client account inflows after FCA probe deals £530m blow

  • Rolls-Royce shares surge as SMR unit bags multi-billion pound Swedish nuclear contract

  • More Big Four blues as Deloitte plans to slash UK audit roles

  • London Tech Week sums up everything wrong with UK tech

More from CityAM

  • Pets at Home hails ‘better momentum’ despite profit slip

    Retail
    Pets at home enjoying playtime in a cozy living room setting, featuring a content cat lounging and a playful dog with a toy.
  • Future bets on SheerLuxe as Google squeezes digital publishers

    Media
    Jon Steinberg will step down as Future's boss next year
  • Tesco boss Ken Murphy took £1m pay rise in grocer’s bumper year

    Retail
    Ken Murphy delivering a keynote speech at a business conference, wearing a suit and gesturing at a presentation screen.
  • Fortegra Appoints Mark Rattner as President

    Business Wire
  • Mike Ashley wins trademark appeal, throwing out eye-watering damages bill 

    Legal
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Mike Ashley’s Frasers makes £166m play for shoe firm Accent

    Retail
    Mike Ashley has been working with Hornby since March.
  • Hollywood Bowl boss: ‘Incredibly painful’ tax hikes make it harder to hire

    Retail
    Scenic view of Hollywood Bowl amphitheater with a large crowd gathering for a live performance under a clear evening sky
  • London hotel occupancy slides as Iran war wreaks travel havoc

    Hospitality
    Tourists exploring city streets as new tourism tax policy impacts travel costs and local economies

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies