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Tuesday 05 October 2021 6:00 am  |  Updated:  Friday 29 October 2021 4:19 pm

Editorial: Crisis? What crisis? Sunak and his party would be wise to avoid complacency

By: CityAM Editorial

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2021 Conservative Party Conference - Day Two
MANCHESTER, ENGLAND - OCTOBER 04: Rishi Sunak, Chancellor of the Exchequer delivers his keynote speech during the Conservative Party Conference at Manchester Central Convention Complex on October 04, 2021 in Manchester, England. This year's Conservative Party Conference returns as a hybrid of in-person and online events after last year it was changed to a virtual event due to the Coronavirus pandemic. Boris Johnson addresses the party as its leader for the third time. (Photo by Ian Forsyth/Getty Images)

The year is 1979, and rubbish bags are piling up in Leicester Square. Lorry drivers are striking leading to queues at fuel pumps, and Brits are panic-buying bread. Prime Minister Jim Callaghan returns to Britain from a conference in Guadeloupe and declares airily that “I don’t think other people in the world would share the view that there is mounting chaos.”

The morning after those fateful words, The Sun ran the headline ‘Crisis? What Crisis?,’ and Callaghan’s career in No.10 was all over bar the counting.

The Conservative government is not quite in the same place as Callaghan’s embattled administration, but the sunlit upland rhetoric of Rishi Sunak’s speech at Conservative Party Conference felt oddly out of place yesterday.

Other than a throwaway reference to supply chain disruption, the speech barely touched on a cost of living crisis which is surely set to be the defining political issue of the next year – nor on the impact of wage growth, inflation, and spiking input costs on Britain’s businesses.

Make no mistake: it’s hard out there.

In one sense, this is all much of a muchness; Tory party conference is a festival of the converted, and Sunak’s political standing will have been improved by his assured performance.

But looking on from outside, businesses will be right to wonder whether Downing Street – both No 10 or No 11 – quite understand how difficult the next year is set to be for British businesses. Long-term vision is fine; but short and medium-term solutions are more pressing. It is not a cause for celebration that UK growth is set to return to plodding trend growth of less than 2 per cent in just a few years.

Rishi Sunak has not made many missteps in his 18 months as the Covid-19 Chancellor.

But if the cheerleader act yesterday blends into complacency tomorrow, he may come to regret his Panglossian optimism.

Read more: Editorial: Time for substance not soundbite at Tory conference

Read more

Conservatives will slash the regulations holding the City back

Kemi Badenoch discussing strategies for a stronger economy at a business conference podium, emphasizing economic growth

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