Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Healey condemns Reeves: ‘Our adversaries do not follow timetables set by the Treasury’

      Massachusetts Governor Maura Healey speaking at a press conference, addressing state initiatives and policy updates

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      And they’re off: Royal Ascot racegoers put on a patriotic show as iconic horse racing meet gets underway

      GettyImages 2281266932 showing a diverse group of professionals in a business meeting discussing strategic plans.

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Old Pulteney releases 50-year-old whisky for 200th anniversary

      Old Pulteney 50-Year-Old single malt Scotch whisky bottle with elegant packaging on display, highlighting luxury and craft...

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Wednesday 26 March 2025 11:44 am

Evoke sinks as William Hill owner’s losses triple on restructuring costs

By: Saskia Koopman

Tech Reporter

Add as a preferred source on Google
Evoke, the owner of William Hill has reported a huge loss due to restructuring costs. Credit: Focus on Racing
William Hill is owned by Evoke | Credit: Focus on Racing

Evoke shares fell 17.3 per cent to 59.05p on Wednesday, as the William Hill owner reported a full year loss of £191.4m.

The figure was almost triple the loss reported for 2023, amid rising restructuring and financial costs.

Despite three per cent revenue growth to £1.75bn and adjusted earnings before interest, taxes, depreciation, and amortisation (EBITDA) rising four per cent, exceptional items like costs linked to the exit from the US business-to-customer market drove the group deeper into the red.

The gambling group warned that first-quarter revenue growth will be in the low single digits, falling short of its five to nine per cent full-year target.

It cited new responsible gambling measures and weaker promotional effectiveness for this dip.

However, cost-cutting efforts are set to drive a £18-28m increase in adjusted EBITDA for the first financial quarter.

Evoke, which has been undergoing a pivotal turnaround strategy, announced up to £25m in additional cost savings for this year to help offset rising regulatory costs from employer national insurance and national living wage hikes.

Chief executive Per Wilderström described 2024 as a “pivotal year”, citing progress in stabilising revenue growth, despite challenges ahead.

“We needed to develop new ways of working to drive operational excellence, and our plans had to be executed by a refreshed and highly committed leadership team”, he said.

“We are under no illusions: this is a complete reset of this business.”

Despite the stock slump, analysts at Peel Hunt noted that while first quarter revenue was weaker than expected, “EBITDA continues to make progress… comfortably on track of our FY25 forecast of £359m”.

Jefferies analysts maintained a ‘Buy’ rating on the stock despite the loss, citing long-term upside potential as leverage declines. They maintained a price target of 140p.

Read more

William Hill owner Evoke shares rocket as it braces for £243m takeover from Bally’s Intralot

William Hill parent company Evoke says it has seen lower football staking volumes in the United Kingdom and Ireland since Euro 2024.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

People & Organisations

  • Evoke
  • GAMBLING
  • William Hill

Trending Articles

  • As it happened: FTSE 100 relief rally runs out of steam as BP and Shell weigh; Oil hits three-month low

  • Rolls-Royce shares surge as SMR unit bags multi-billion pound Swedish nuclear contract

  • London Tech Week sums up everything wrong with UK tech

  • Rathbones to suspend thousands of client account inflows after FCA probe deals £530m blow

  • KPMG’s Summer Friday half-day rollback signals deeper woes for Big Four giants

More from CityAM

  • William Hill owner Evoke shares rocket as it braces for £243m takeover from Bally’s Intralot

    Merger/Acquisition
    William Hill parent company Evoke says it has seen lower football staking volumes in the United Kingdom and Ireland since Euro 2024.
  • William Hill New Promo Code – £30 in Free Bets for New UK Users

    Betting
    William Hill sign up offer promotion banner with bold text highlighting exclusive bonuses for new customers 2023
  • Vodafone says UK merger is ‘ahead of plan’ as boss bets on mega multi-brand strategy

    Telecoms
    Vodafone CEO Margherita Della Valle discussing UK expansion strategy after £4.3bn Vodafone-Three telecoms deal at press c...
  • Evolv: Revenue at Quaglinos, Coq d’Argent, Madison and Bluebird owner soars

    Life&Style
    Madison rooftop bar, overlooking St Pauls Cathedral.
  • SES Delivers Robust Q1 2026 Results & Reiterates Full-Year Outlook

    Business Wire
  • Losses widen at UK fintech Monese in eight month delayed accounts

    Fintech
    Monese was founded in 2015 and is based in London.
  • Cubitts plots expansion to Ireland despite swinging to £1m loss

    Retail
    May 2026 screenshot displaying news content and layout for a general article, highlighting date and time.
  • Klarna swings back to profit after delivering second $1bn quarter

    Fintech
    Klarna IPO trading buzz with stock charts and investors analyzing market trends in a professional setting
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
Copyright 2026 CityAM Limited