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Monday 24 March 2025 10:30 am  |  Updated:  Monday 24 March 2025 10:31 am

Former SAS: Who Dares Wins star Ant Middleton banned after failing to pay £1m tax bill

By: Jon Robinson

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Ant Middleton has been banned as a director of a company. (Photo by Hanna Lassen/Getty Images for TV WEEK Logie Awards)
Ant Middleton has been banned as a director of a company. (Photo by Hanna Lassen/Getty Images for TV WEEK Logie Awards)

Former SAS: Who Dares Wins chief instructor Ant Middleton has been banned from being a director of a company after his business failed to pay more than £1m in tax.

The television personality was the director of Sway and Starting Limited along with his wife, Emilie Middleton.

The business, which was described as offering media representation services, was set up to manage income from his television and media work. 

However, the Insolvency Service has said both Ant Middleton and his wide failed to ensure the company paid more than £300,000 in VAT and over £800,000 in corporation tax to HMRC between 2019 and 2022.

It added that this was despite more than £4.5m being paid into the company’s accounts from 2020 to 2022. 

The Insolvency Service added that the pair had also taken out almost £3m from the company in the form of a director’s loan account by the time the company went into liquidation in December 2022.  

Ant Middleton later agreed to repay £300,000 of the director’s loan as a full and final settlement with the liquidator. 

The Middletons, both 44 and with correspondence addresses in Chelmsford, Essex, have been banned as company directors for four years. 

‘This disqualification should serve as a deterrent’

Dave Magrath, director of investigation and enforcement services at the Insolvency Service, said: Companies not paying the tax they should deprives the government of the money it needs to pay for the country’s defence services, our NHS, schools and universities, and transport systems. 

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“Ant and Emilie Middleton had legal and financial duties as directors to ensure their company paid the corporation tax and VAT it owed. Instead, they were taking millions of pounds out of the company at that time. 

“This disqualification should serve as a deterrent to other directors that if you do not pay your taxes while directing money elsewhere, you are at risk of being banned.”

Ant Middleton formed Sway and Starting in September 2014, with his wife becoming a director of the company in May 2019. 

The company, previously known as Middleton Global Limited, failed to pay any of the £869,351 in corporation tax it owed between September 2019 and March 2021, the Insolvency Service said.

It also said that Sway and Starting only paid £267,443 in VAT out of a total of £651,961 it owed between March 2020 and September 2022, leaving £384,518 unpaid.

According to Insolvency Service analysis of the company’s bank accounts, £4,592,200 was paid into the firm between April 2020 and November 2022. 

By the time of the company’s liquidation, the pair also owed Sway and Starting at least £2,961,745 through their director’s loan account, the Insolvency Service said.

The ban prevents Ant Middleton and his wife from being involved in the promotion, formation or management of a company, without the permission of the court.

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