Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Billionaire IWG founder Mark Dixon steps down as chief executive

      Mark Dixon, CEO of IWG, in a business setting discussing flexible workspace solutions and future industry trends.

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      2026 World Cup: How England went from misery to magnet for blue chip brands

      Business professionals discussing strategy in a modern office with charts and graphs on a digital display in the background

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Old Pulteney releases 50-year-old whisky for 200th anniversary

      Old Pulteney 50-Year-Old single malt Scotch whisky bottle with elegant packaging on display, highlighting luxury and craft...

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Tuesday 23 May 2023 10:37 am

Google boss Sundar Pichai warns AI is ‘too important not to regulate’

By: Ben Lucas

Add as a preferred source on Google

Artificial Intelligence (AI) is too important not to regulate and the US and EU must work together to develop “robust” rules to guide the growth of the powerful new technology, Alphabet’s boss Sundar Pichai said today. 

As the competition to create the next exciting AI-powered product heats up, and companies scramble to integrate AI into their operations, Pichai said: “What matters even more is the race to build AI responsibly and make sure that as a society we get it right.”

Pichai has warned before about the need for regulating AI, but writing in the Financial Times today he said “with the technology now at an inflection point… I still believe AI is too important not to regulate, and too important not to regulate well.” 

“Developing policy frameworks that anticipate potential harms and unlock benefits will require deep discussions between governments, industry experts, publishers, academia and civil society,” he said. 

“Legislators may not need to start from scratch: existing regulations provide useful frameworks to manage the potential risks of new technologies. But continued investment in research and development for responsible AI will be important — as will ensuring AI is applied safely, especially where regulations are still evolving,” he said. 

Pichai, who has admitted having ‘sleepless nights’ over the nightmare AI could pose, added that international co-operation will be crucial when it comes to drawing up these new AI regulations.  

“The US and Europe are strategic allies and partners. It’s important that the two work together to create robust, pro-innovation frameworks for the emerging technology, based on shared values and goals,” he said. 

His comments come after British scientist Geoffrey Hinton, dubbed the “Godfather of AI”, quit his role at Google due to concerns about the dangers of artificial intelligence, particularly around its potential to spread misinformation. 

“I don’t think they should scale this up more until they have understood whether they can control it,” Hinton told The New York Times.

Read more

The EU has regulated itself out of the AI race but the UK is still in the game

Keir Starmer and Ursula von der Leyen in discussion at a political summit meeting, emphasizing UK-EU relations.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • CityAM Content
  • Business
  • Tech

Related Topics

  • Artificial intelligence (AI) and robots
  • Google

Trending Articles

  • As it happened: FTSE 100 relief rally runs out of steam as BP and Shell weigh; Oil hits three-month low

  • London Tech Week sums up everything wrong with UK tech

  • Rolls-Royce shares surge as SMR unit bags multi-billion pound Swedish nuclear contract

  • Rathbones to suspend thousands of client account inflows after FCA probe deals £530m blow

  • KPMG’s Summer Friday half-day rollback signals deeper woes for Big Four giants

More from CityAM

  • The EU has regulated itself out of the AI race but the UK is still in the game

    AI
    Keir Starmer and Ursula von der Leyen in discussion at a political summit meeting, emphasizing UK-EU relations.
  • London Spirit embrace MCC egg and bacon on new Hundred kit

    Sport Business
    London Spirit cricket team playing at Lords Cricket Ground, showcasing dynamic action and vibrant team colors during a match.
  • ‘We cannot regulate cyber threats away,’ top lawyer warns

    Tech
    The ICO said it initially planned to fine Capita a total of £45m, but this was later reduced by “mitigating factors”
  • Global Millennial Capital Closes USD 100 Million IPO Opportunities Fund Focused on AI, Decentralized Financial Infrastructure, and Climate Technologies

    Business Wire
  • Labour voters lead AI adoption as public remains split on impact

    Tech
    GettyImages 2244121938 displaying a professional business meeting with diverse executives discussing strategic plans in a ...
  • Sadiq Khan: London tech boom can weather ‘dizzying’ AI risks

    Tech
    The Mayor of London, Sir Sadiq Khan, has this morning announced a £1.4m cash injection for community sport across the capital.
  • Reply Presents the Jury of the Second Edition of the AI Music Contest: This Year Again, Finalists Will Perform on the NOVA Stage of Kappa FuturFestival in Turin

    Business Wire
  • Kirkland & Ellis partners with Palantir for AI-driven private equity work

    AI
    Kirkland & Ellis office building exterior showcasing modern architecture and business district setting
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
Copyright 2026 CityAM Limited