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Thursday 01 August 2019 6:07 pm  |  Updated:  Monday 12 August 2019 4:32 pm

Hotel Chocolat goes into meltdown over missing ‘Chocmobile’

By: James Warrington

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Luxury chocolate retailer Hotel Chocolat has appealed for help in finding a missing van, nicknamed the ‘Chocmobile’

Read more: Sweet like chocolate: Hotel Chocolat credits relentless innovation for sales boost

The chocolatier said the “beloved” van had been stolen from its Hertfordshire headquarters earlier this week, and called on the public for help in tracking it down.

The distinctive black van was used to sell sweet treats including hot chocolate, coffee, brownies and ice cream, and even starred in a recent BBC documentary.

Hotel Chocolat has said any information leading to the recovery of Chocmobile would be rewarded with an invitation to its top secret chocolate factory.

The company is also offering a tempting five-year subscription to its chocolate tasting club.

Hotel Chocolat boss Angus Thirlwell, who was crowned City A.M Entrepreneur of the Year in 2016, said a nationwide hunt was now underway.

“To be honest, it’s pretty hard to miss. And we want it back,” Hotel Chocolat said in a statement.

“The Chocmobile’s job is to dispense chocolate happiness on tour around the country. Any information leading to the recovery of our beloved Chocmobile will be rewarded.”

Read more: Hotel Chocolat tastes success after sales surge over Christmas

Hertfordshire Constabulary is on the scent, and said that three males were spotted breaking their way into the van before stealing it.

Main image credit: Hotel Chocolat

Read more

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