Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      FTSE 100 Segro fights off £12.6bn swoop by US real estate giant

      David Sleath, Chief Executive Officer, delivering a speech at a business conference with a focused expression.

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Manchester United debt pile may force owners to fund new stadium

      Breaking news conference with diverse group of professionals discussing current global economic trends and financial strat...

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Georgia PM’s Starmer outburst over CityAM sanctions scoop

      Georgia PM reacts passionately during press conference on Starmers sanction remarks, highlighting diplomatic tensions.

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Thursday 25 April 2019 8:28 am  |  Updated:  Monday 03 June 2019 12:34 am

Leaving EU behind: The potential winners and losers from a soft Brexit deal

By: Katherine Denham

Add as a preferred source on Google

After three failed votes, Prime Minister Theresa May has another six months to get her Brexit deal through the House of Commons.

Despite her securing an extension from the EU, the Brexit deadlock seems as intractable as ever. Still, some form of soft Brexit remains a likely option, so it’s worth exploring the potential impact on markets should a deal pass.

Short-term pain

The best guide for the outcome of a Brexit deal remains the immediate aftermath of the referendum in 2016.

Back then, we saw a sharp devaluation in the pound, and a seven to 10 per cent drop in the FTSE 100.

This was followed by an immediate rally, as the currency translation of overseas earnings worked its way through markets.

Such dramatic moves on the day are partly explained by the fact that the market had underestimated the possibility that Leave could win, and was therefore a bit too sanguine in the run-up.

Three years later, the likelihood of a soft Brexit is slowly working its way into the prices of the market, as can be seen from the rally in sterling from 1.26 against the dollar.

That being said, you can still expect a significant boost to the pound should some form of soft Brexit withdrawal agreement get over the line.

The last few months provided a clear demonstration of the interconnected fates of the pound and Brexit, with the British currency fluctuating against the dollar as MPs tried and failed to reach an agreement.

Any boost to the pound would immediately benefit British importers selling products to UK consumers.

Investors looking to capitalise on a sterling bounce would therefore be wise to focus on domestic-facing medium cap companies.

FTSE 250 manufacturing companies, for example, many of which rely on parts from China and Europe, should see their input costs go down, and therefore their profits would rise.

Two sides of the same coin

When it comes to UK equities, there are of course two sides to the Brexit story. Many investors are nervous about the impact of a surging pound on FTSE 100 companies with large overseas operations.

These large companies, 70 per cent of whose earnings come from foreign markets, would immediately see profits fall should the pound surge.

Global-facing British companies are particularly at risk, because overnight they could see their products become five, 10 or even 15 per cent more expensive for foreign buyers.

It’s likely that a soft Brexit could lead to market conditions that are similar to those immediately after the referendum: that is, a fall in

FTSE 100 stocks, followed by a rally – perhaps within the same day.

Taking refuge

Other stocks that could suffer in the event of a soft Brexit are the “bond proxies”: large utilities companies where investors take refuge in times of uncertainty.

As the Brexit clouds clear, demand for investments as safe as these will likely fall.

Something else to look out for post-Brexit is the impact of costly no-deal preparation.

British companies are stockpiling finished goods and raw materials as a defence against the possibility of supply chain issues resulting from a hard Brexit. This will need to be used up before the company is likely to buy new stock, and therefore whichever Brexit we see, UK economic growth is likely to sputter in the immediate aftermath as this stockpile is worked off.

Losing sight

It would seem, therefore, that the passing of a soft Brexit withdrawal agreement isn’t necessarily good news for all British companies.

However, to focus too much on the short-term impact of a soft Brexit on particular stocks and sectors is to risk losing sight of the fact that, broadly, it would be a net positive for the British economy.

When a country’s fate is clouded by uncertainty, investors tend to steer clear, while growth stalls.

A soft Brexit may lead to short-term pain. But over the long term, it is one of the more optimistic Brexit outcomes to come from the 2016 vote, particularly from an investment perspective.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Markets & Economics
  • News

Categories

  • Business
  • Markets
  • Politics

Related Topics

  • Brexit
  • Company
  • FTSE 100
  • People
  • Theresa May

Trending Articles

  • Who could be Andy Burnham’s Chancellor? 

  • As it happened: Stocks recover after markets rocked by tech-sell off; US claims ‘good foundations’ of Iran deal

  • Coca-Cola brings in restructuring lineup over failed Costa sale

  • As it happened: FTSE 100 finishes higher as US-Iran talks progress and Starmer resigns; Space X shares fall after bond sale

  • Reeves’ new tax charge on cash ISAs faces fierce industry backlash

More from CityAM

  • Brexit 10 years on: Labour’s EU reset deal is ‘no growth strategy’

    Politics
    According to a new report from UK in a Changing Europe (UKICE), UK services trade has been more resilient than almost all other advanced economies.
  • Starmer agrees investment deal with Japan as EU deal questioned

    Politics
    UK and Japan leaders discuss bilateral trade agreements at a high-level government meeting in London.
  • A decade after Brexit, what does the City want next?

    Banking
    European Business Alliance meeting discussing economic growth strategies, with diverse leaders engaging in a roundtable di...
  • Brexit 10 years on: Business does not want a referendum rerun, says CBI chief

    Business
    CBI Chief Economist Newton-Smith addressing economic trends at a business conference podium with charts in the background
  • Gulf trade deal: Britain should learn from the success of Dubai

    Opinion
    Dubai skyline featuring iconic skyscrapers and modern architecture under a clear blue sky, showcasing the citys urban land...
  • ‘Not all sunlit uplands’: Pub bosses weigh in on whether Brexit leaves a bitter taste

    Hospitality
    Tim Martin speaking at a business conference, standing at a podium, discussing economic trends and strategies for growth
  • On this day: Brits vote in referendum that changes everything

    Opinion
    UK flag and EU flag waving side by side, symbolizing Brexit referendum discussions and future political relations.
  • As it happened: Stocks rally as Trump touts Iran deal at G7 summit; Oil lowest since early-March

    Markets
    Breaking news concept with a dynamic world map, digital data streams, and futuristic technology elements

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies