Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      ‘Very concerned’: City watchdog scolds motor finance lenders over £9bn redress scheme

      FCA sign

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Dallas, Boston, New York New Jersey: Inside England’s Fifa World Cup stadiums

      Getty Images logo against a sleek, modern background, representing the influence of media in the business world

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Glengarry Glen Ross at the Old Vic fails to close

      Glengarry Glen Ross production at Old Vic Theatre showcasing intense business negotiations and dramatic performances

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Sunday 15 July 2012 10:24 pm

London homes still horribly expensive for first time buyers

By: KCS-content

Add as a preferred source on Google

FIRST, the good news: the housing market is becoming less unaffordable for young people across the UK. The average price paid by a first-time buyer in June was affordable for someone on average earnings in 54 per cent of all UK local authority districts, the highest proportion for 10 years, according to the Halifax. At the peak of the madness in 2007, this was only true of seven per cent of districts.

A home is deemed affordable if it is worth no more than four times the gross income of someone on average earnings in the area; the housing market is gradually moving more into sync with earnings.

But it’s not all good news. Just nine per cent of all affordable areas were in southern UK – even though that is where so many of the jobs are. First time buyers in London had to put down the largest deposit (£59,221) to secure a property, followed by the South East (£34,843). It was just £16,753 in the North of England. London accounts for nine of the 10 least affordable districts (Oxford is the second worst); the worst is Brent, where first time buyers’ prices are 8.8 times gross earnings in the area. The next most expensive London district for first-timers is Harrow, followed by Hammersmith and Fulham, Hackney, Haringey, Camden, Ealing, Hillingdon and Hounslow in 10th position.

There is only one solution: the government needs to liberalise the law to allow far more private homes to be built, in London itself but also in commutable reach. First time buyers need thousands more homes – in many cases family houses, not just tiny flats. The present, scandalous lack of supply is a blight on modern Britain.

PUNISHING FAILURE
IT is pleasing to see that G4S looks as if it will be paying for its pathetic and inexcusable Olympic incompetence. Its share price is down, it is being hit by penalty fees and will make a loss of £35-50m on the £284m contract. Its CEO could be on the way out and the firm’s reputation has suffered a major blow. The government did recently renegotiate its contract, massively increasing its order for security staff, but G4S should have said so at the time if it felt it couldn’t deliver on the new terms. G4S – the company once known as Group 4 Security, a brand sullied by prisoners’ escapes – has also damaged itself with its woeful communications effort.

The whole point of governments hiring private contractors is not only to save money but also because those that fail can be penalised or fired. When a public sector body fails – as they do frequently – they can’t meaningfully be fined (it’s already the taxpayers’ money) and it is much harder or entirely impossible to fire them.

It is also interesting that public sector failure tends to be rationalised away as caused by “under-funding” but the failure of a private sector contractor – even though they tend to operate on smaller, leaner budgets – are greeted much more harshly. One reason for this is that the public sector is deemed to be “nobler” than the private sector, presumably because the former is not for profit and the latter is profit seeking. That, of course, is nonsense: what counts is what works. In this case, G4S hasn’t worked and is rightly being held accountable, by the customer for whom it failed to deliver, by the media but also by the City. One key force for accountability is the stock market: there is nothing that angers investors more, and that encourages them to scrutinise their CEO’s actions, than a tumbling share price. The public sector doesn’t have such an inbuilt alarm bell – and that is yet another reason why it tends to respond so slowly to failure.

[email protected]
Follow me on Twitter: @allisterheath

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Opinion

Categories

  • Letters

Trending Articles

  • Who could be Andy Burnham’s Chancellor? 

  • As it happened: FTSE 100 finishes higher as US-Iran talks progress and Starmer resigns; Space X shares fall after bond sale

  • Starmer will resign, Trump says

  • Kaleb Cooper: Brits don’t care about the price of milk 

  • Ocado to replace founder Steiner as shares plunge 

More from CityAM

  • Right to Buy has been a huge success, of course the left hates it

    Opinion
    Modern apartment buildings representing social housing initiatives in urban development, highlighting sustainable architec...
  • Mortgage approvals jump to 15-month high despite Iran war chaos

    Property
    Homeowners may be eying fresh mortgage deals after the Bank of England's cut.
  • Housebuilder Bellway warns mortgage rate hikes dampening housing demand

    Property
    Things could be looking up for Bellway
  • London house prices fall as Bank of England rate hikes loom over mortgage market 

    Property
    Housing delivery in London is in a major crisis
  • House price slump blamed on World Cup and heatwave

    Property
    Soccer players competing in the World Cup, showcasing intense action on the field with a stadium full of cheering fans
  • Natwest housing finance chief: Social housing changes lives – I would know

    Opinion
    Trellick Tower UK council estate architecture, highlighting its iconic brutalist design against a clear sky backdrop.
  • ‘Dire’: Rapid decline in construction as sector slashes jobs

    Economics
    Construction workers building a residential complex, symbolizing Labours push for renters rights legislation
  • ‘Unsustainable’ – Iceland boss and Labour peer calls for end of triple lock pension

    Economics
    Iceland's Richard Walker

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies