Major Championship football club selling stadium naming rights… on LinkedIn
Championship club Queens Park Rangers are selling the naming rights to their Loftus Road stands on LinkedIn.
The second tier club, based in the capital, says they’re offering “an exciting opportunity” to sponsor QPR, stating that a “company-branded stand would become part of the visual backdrop of QPR matches”.
Loftus Road’s four stands all currently have names, albeit only one is sponsorship adjacent. Their members area sits within the Loftus Road Stand while their dugout stand is called the Bhatia Stand – named after the former shareholder Amit Bhatia, who is leading a consortium in a bid for a significant minority stake in Premier League club Liverpool.
Opposite to that is the Stanley Bowles Stand, a club legend who played for England five times in the 1970s, while the away fans sit in the Achilleus Security Stand.
Not just any QPR stadium…
“What if your company name wasn’t simply displayed at a football stadium,” the club wrote on LinkedIn, the social media platform for professional busy bodies, “but became part of the stadium itself?”
“This is more than traditional stadium advertising. Your company. Your stand. Your signage is visible.”
The second tier football market is a crowded one, especially within London. The capital hosts QPR alongside Millwall, Charlton, West Ham and Watford in the second tier with a further six clubs in the Premier League.
“From ingress, egress areas, concourses to hospitality areas and other agreed stadium assets, your company will become a recognisable part of the QPR matchday,” the club added.
“The package would also include hospitality, giving you the opportunity to entertain clients, prospects, employees and key business partners at Matrade Loftus Road Stadium, whilst your company name is displayed prominently around one of London’s most historic football venues.”
One responder commented: “Just do the right thing and call it the Les Ferdinand Stand”.