Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Starmer agrees investment deal with Japan as EU deal questioned

      UK and Japan leaders discuss bilateral trade agreements at a high-level government meeting in London.

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns

      A screenshot capturing a significant moment from a news broadcast on June 11, 2026, at 12:17 PM, highlighting key details.

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      The best places to eat sandwiches in Lisbon, from bifanas to pregos

      Bifana do Afonsos famous bifana sandwich showcasing tender pork in a freshly baked roll with savory sauce.

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Friday 10 January 2025 11:52 am  |  Updated:  Friday 10 January 2025 11:53 am

M&S: City broker slashes share price target on lower profit prospects

By: Amber Murray

Retail Reporter

Add as a preferred source on Google
Marks and Spencer was one of three UK retailers to be targeted

Berenberg has downgraded its share price target for Marks and Spencer following lower estimates of long-term growth for the high street darling.

The broker downgraded its price target from 410p to 384p, a cut of six per cent, due to a decrease in its profit estimate.

“The potential for upside surprise now looks more limited than experienced during the
past two years of impressive recovery,” analysts said.

The broker added that M&S’ long-term strategy of continued investment in price, quality and stores will “limit cash returns” to shareholders over the next few years.

In addition to limited returns, the broker said that there were a few areas holding back growth at the retailer – namely higher wage costs, low profitability at Ocado Retail, and low-return international expansion.

The company’s large store presence “exposes it to pressure through employee costs and business rates inflation,” analysts said.

Employee costs are set to rise in April as changes to employers’ national insurance (NICs) take effect. M&S has estimated the addition to its wage bill at £120m.

Read more

Experian and Relx fall as City unease over AI impact outweighs buyback billions

Experian: global data and tech operations drive solid growth

With regards to online grocery growth, Berenberg added that it “may be some time” before Ocado makes a “meaningful contribution” to profit.

M&S and Ocado are currently involved in a 50:50 joint venture, Ocado Retail, which is responsible for ocado.com and same-day grocery service Ocado Zoom.

M&S share price down 13 per cent

M&S’ share price has taken a beating this week despite strong festive results, down more than 13 per cent in the last five days.

The food and clothing retailer told markets yesterday morning that food sales increased 8.7 in the 13 weeks to December 28, while clothing, home and beauty sales rose by a more subdued one per cent.

Despite the share price drop, analysts have remained largely upbeat. Interactive Investor’s Richard Hunter said that the “market consensus” for M&S was still “a strong buy… reflect[ing] hope all round that this success story can continue.”

Analysts at Peel Hunt agreed that M&S “continues to evolve its range skillfully… we see the weakness in the absence of an upgrade as a clear buying opportunity.”

Read more

AngloGold Ashanti Q1 31 March 2026 Earnings Release and Dividend Declaration

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

People & Organisations

  • Berenberg
  • christmas results
  • FTSE stocks
  • Marks and Spencer
  • Retail
  • share price

Trending Articles

  • Starmer agrees investment deal with Japan as EU deal questioned

  • Elon Musk becomes world’s first trillionaire after SpaceX mega float

  • US and Iran agree to peace deal’s text, negotiators say

  • Thames Water, energy grid, rent prices: Burnham drums up public control agenda

  • Trump ban on AI access to foreign users forces Anthropic to suspend models

More from CityAM

  • Experian and Relx fall as City unease over AI impact outweighs buyback billions

    Markets
    Experian: global data and tech operations drive solid growth
  • AngloGold Ashanti Q1 31 March 2026 Earnings Release and Dividend Declaration

    Business Wire
  • Babcock shares shrug off profit drop after £140m hit

    Economics
    Babcock is a member of the FTSE 100.
  • M&S boss says supermarket price caps ‘completely preposterous’

    Retail
    Stuart Machin, the chief of Marks and Spencer
  • BT boss bags pay rise despite £3.7bn cost-cutting drive

    Telecoms
    BT's first female boss Allison Kirkby has a strong CV but the telecoms veteran has a tough job ahead of her.
  • Wetherspoon issues profit warning over ‘substantial’ cost hikes

    Hospitality
    Founder and Chairman of JD Wetherspoon, Tim Martin
  • Hugo Boss shares soar as Mike Ashley’s Frasers circles

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Burberry swings back to profit after cost-cutting regime

    Retail
    Burberry fashion show runway featuring models in luxury attire showcasing the latest collection in an elegant setting
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
Copyright 2026 CityAM Limited