Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Could Burnham be the answer to free-to-air sport for all?

      Getty Images logo on a digital screen, symbolizing media and stock photography in a business news context

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Could Burnham be the answer to free-to-air sport for all?

      Getty Images logo on a digital screen, symbolizing media and stock photography in a business news context

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      KSI on buying a football club, the manosphere and quitting alcohol

      KSI visits Dagenham for community event, engaging with local fans and discussing future boxing plans

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Friday 01 April 2016 8:25 pm

Need a travel companion? Icelandair is offering a free buddy to transatlantic travellers stopping over in Reykjavik

By: Steve Hogarty

Add as a preferred source on Google

Iceland has done an incredible job of positioning itself as a Tolkien-esque tourist destination, making sure everyone knows about its vast, elemental landscape – fit for frost giants – and its storied Viking history. But how to get the most out of this varied country? Why not try ice climbing, or knitting or dining on fermented shark? Don’t know how? Well, until the end of April, you can get a helping hand: Icelandair are offering a service where you can book one of its employees during your stopover (where transatlantic passengers can stay in Iceland for up to a week for no additional airfare) to be an instant chum and tour guide as you travel around the country. The service is free and staff members have a wide range of interests. Including knitting.

I was met at the airport by the magnificently named Icelandair engineer Erla Dögg Haraldsdóttir. An Olympic swimmer turned maintenance supervisor, Erla was frighteningly accomplished, but completely down to earth, and seemingly happy to answer my many (mostly Viking-themed) questions.

Each morning Erla collected me from the hotel for a day of activities that showcased the full stretch of Icelandic history, from the cutting edge of sustainable energy production, all the way back to the birthplace of Western European democracy.

I was based in Reykjavik, the world’s northernmost capital, a clean, modern, attractive city, with a compact centre, full of boutiques and bars. It’s towered over by the Hallgrímskirkja – an improbable concrete rocket-ship of a cathedral – which offers spectacular views over the city and the surrounding Faxaflói Bay.

As it was “Beer Day” (the 27th anniversary of the legalisation of beer in the country), we went to a bar called Bjór Gardurinn, and got to know each other over a taster selection. Like everywhere else, Iceland has a burgeoning industry in micro-breweries, but unlike everywhere else, their more experimental offerings are generally very good. There were herb beers, lactobacillus-soured goses, and crisp Icelandic ales. I was particularly taken with Ölvisholt Brugghús’ Lava Smoked Imperial Stout, a bold and flavourful porter, which despite packing 9.4 per cent ABV was free of the sweetness that normally accompanies high alcohol beers.

I stayed at the Apotek Hotel, which is centrally located, with large comfortable rooms and an excellent restaurant. Based in an old pharmacy, mixologists wear lab coats and produce an inventive range of cocktails. For the culinarily immoral, traditional main courses include puffin and whale, and though I balked at the sea-toucan, I was foolhardy enough to try the minke. Served slow cooked, but barely warm, it was more a carpaccio. The initial taste was of venison, but much chewing was required and it had a long, musky aftertaste such that, had I not known its provenance, I might have assumed it to be something like jugged civet, or putrescent badger. The sides – Jerusalem artichoke crisps and puree and a pickle of caramelised shallots – were delicious and almost enough to mask the lingering minke mouth-funk, but I was ultimately rescued by the dessert menu, which included Scandinavian accented delights, such as liquorice-filled chocolate macarons.

The following morning, my stopover buddy drove me about 30km from Reykjavik to Hellisheiði Geothermal Power Plant, which looks exactly like a Bond villain’s lair. Sharp, modernist architecture, backs into snow-blanketed hills, and it’s festooned with billowing plumes of white steam. The facility harnesses Iceland’s abundant geothermal resources to produce most of the capital’s electricity and, as a by-product, most of its heating. It’s all very impressive, and the visitors’ information centre includes videos, geological displays, and the opportunity to stand on platforms overlooking the surprisingly quiet and largely unmanned turbine halls.

From there we went to Thingvellir National Park. A rift valley that marks the edge of the Mid-Atlantic Ridge, and for over 800 years the site of the Icelandic parliament, the Althing (one of the oldest extant parliamentary bodies in the World).

A UNESCO World Heritage site – containing frozen waterfalls, deep fissures brimming with crystal clear waters, and well maintained walkways to overlook sites that afford dazzling views – it is easy to see why these “assembly fields” are one of Iceland’s most popular tourist attractions. We rounded out the day at Verbúð 11 Lobster & Stuff, a seafood restaurant on Reykjavik rapidly gentrifying waterfront.

I had a great time with my stopover buddy; without her vehicle and sightseeing suggestions I would have been restricted to Reykjavik, and although I assume that its Penis Museum is amazing – and with a collection of more than 200 penises and penile parts, how could it be otherwise? – I doubt it compares to the majesty of Thingvellir.

The notion of a “stopover buddy” may sound a bit twee, but embrace it without cynicism and it can be a wonderful little adventure. In providing their staff, Icelandair is offering the opportunity to discover Iceland with someone who lives there, to get to know the place from the inside, and to spend time with remarkable people who will go out of their way to ensure that your time in Iceland is as unique and fascinating as the location. Act now, this is an experience not to be missed.

 

  • An Icelandair Stopover Buddy is free to book and each trip lasts for up to 24 hours. Buddies can be reserved when booking a transatlantic stopover between 2 Feb and 30 April from icelandair.co.uk/stopover-buddy

  • Icelandair fly from Heathrow, Gatwick, Manchester, Birmingham and Glasgow with onward connections to 16 North American gateways. Return flights to Reykjavik from Heathrow start from £185 including taxes.

  • Return flights to North America start from £374 to Toronto from Manchester, Birmingham, Glasgow and Gatwick, or from £395 to NYC, Boston or Washington D.C from Manchester (includes two pieces of checked luggage). To book visit icelandair.co.uk or call 0207 874 1000

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Categories

  • Life&Style

Related Topics

  • Luxury Travel

Trending Articles

  • Reeves’ new tax charge on cash ISAs faces fierce industry backlash

  • Revealed: Secret Treasury plan to tax State Pension before it is paid out

  • As it happened: Stocks recover after markets rocked by tech-sell off; US claims ‘good foundations’ of Iran deal

  • Burnham’s new chief of staff ran City firm advising Thames Water and rival Heathrow bidder

  • As it happened: FTSE 100 scrapes into green after Segro’s surge; Oil at pre-war levels after Trump snaps at industry

More from CityAM

  • Nearly half of retail workers considering quitting over mental health

    Retail
    Whitfield will replace outgoing chair Andy Higginson.
  • ‘Unsustainable’ – Iceland boss and Labour peer calls for end of triple lock pension

    Economics
    Iceland's Richard Walker
  • City law firm denies ties to KPMG Australia scandal

    Legal
    KPMG Australia office building exterior with modern glass architecture and corporate signage in a bustling business district.
  • ‘Streets ahead’ – London aims to wear the legal AI crown

    Legal
    GettyImages 2244121938 displaying a professional business meeting with diverse executives discussing strategic plans in a ...
  • Borrowing costs fall as interest rate hike fears ease

    Economics
    Keanu Reeves seen casually dressed during a public appearance in a local pub, engaging with fans and enjoying a relaxed at...
  • Why can the Faroe Islands build faster than Britain?

    Opinion
    Underwater roundabout in the Eysturoy Tunnel, featuring modern engineering and design, credit Getty Images
  • London’s heatwave is a boon for Lime bikes

    Transport & Infrastructure
    Lime faces growing scrutiny over its safety record.
  • Top Summer Destinations 2026 Revealed by Leading Travel Agent Opodo

    Business Wire

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies