Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      ‘Very concerned’: City watchdog scolds motor finance lenders over £9bn redress scheme

      FCA sign

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Dallas, Boston, New York New Jersey: Inside England’s Fifa World Cup stadiums

      Getty Images logo against a sleek, modern background, representing the influence of media in the business world

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Glengarry Glen Ross at the Old Vic fails to close

      Glengarry Glen Ross production at Old Vic Theatre showcasing intense business negotiations and dramatic performances

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Tuesday 10 August 2021 1:53 pm  |  Updated:  Tuesday 10 August 2021 1:54 pm

Norse Atlantic pushes first UK-US flights back to 2022

By: Edward Thicknesse

Add as a preferred source on Google
Low-cost airline Norse Atlantic has pledged to ramp up services between the UK and US after it received the green light from the US department of transportation to operate direct flights.
Low-cost airline Norse Atlantic has pledged to ramp up services between the UK and US after it received the green light from the US department of transportation to operate direct flights.

Norse Atlantic Airways has pushed back the date of its first flights to the first quarter of 2022, the new carrier said today, due to ongoing travel restrictions covering transatlantic routes.

The airline, which launched earlier this year, said that it thought all 15 of its planes would be in service by summer 2022.

Although the UK has relaxed entry requirements for fully vaccinated people from the US, President Joe Biden is yet to reciprocate.

Norse Atlantic is one of several airlines attempting to fill the gap left by Norwegian, which was forced to cut its long-haul services completely to make it through the pandemic.

Founder Bjørn Kjos was himself the chief executive of Norwegian, until he left the carrier two years ago.

And with Norse Atlantic, it seems that he is trying to repeat the rapid success that saw the other carrier briefly become the biggest non-US airline serving the New York area.

However, the expansion came at the cost of vast debt, which weighed down Norwegian and eventually led to its entering restructuring proceedings during the pandemic.

Read more

Air fares to soar again if fuel costs stay high, British Airways chief warns

British Airways (Photographer: Luke MacGregor/Bloomberg via Getty Images)

Speaking today, chief executive Bjørn Tore Larsen said: “We strongly believe that there is a need for a new and innovative airline serving the low-cost intercontinental market with modern, more environmentally friendly and fuel-efficient aircraft as the world gradually reopens.

“Our plans are on track and operations will commence when travel restrictions are lifted and demand for transatlantic travel is back.

“Based on the current situation, we anticipate that all our 15 Dreamliners will be flying
customers between Europe and the US next summer.”

The carrier is yet to reveal its routes, but did today unveil its livery.

Earlier today, Jetblue – another carrier looking to fill the Norwegian-sized gap in the transatlantic market – said it would go ahead with its first New York to London flights on Thursday despite the restrictions.

The BBC reported that tickets for its first flights started at $941 (£679) one-way, only marginally cheaper than those for British Airways and Virgin Atlantic, which are charging $980 for the same period.

Read more

UK law clears hurdle for airlines to ban unruly passengers from travelling

The Government’s ambition is for the UK to have 50 million international visitors a year by 2030.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Transport & Infrastructure

Trending Articles

  • Who could be Andy Burnham’s Chancellor? 

  • As it happened: FTSE 100 finishes higher as US-Iran talks progress and Starmer resigns; Space X shares fall after bond sale

  • Starmer will resign, Trump says

  • Kaleb Cooper: Brits don’t care about the price of milk 

  • Iran to close Strait of Hormuz as Trump threatens toll

More from CityAM

  • Air fares to soar again if fuel costs stay high, British Airways chief warns

    Business
    British Airways (Photographer: Luke MacGregor/Bloomberg via Getty Images)
  • UK law clears hurdle for airlines to ban unruly passengers from travelling

    Aviation
    The Government’s ambition is for the UK to have 50 million international visitors a year by 2030.
  • London Concours to celebrate rare Porsches and more next week

    Life&Style
    Classic cars displayed at the prestigious London Concours 2026 event, showcasing automotive elegance and innovation
  • Argan, Inc. Declares Regular Quarterly Cash Dividend of $0.50 Per Common Share

    Business Wire
  • SRM Adds James Cecil to International Advisory Board

    Business Wire
  • KOL: How Santiago Lastra reimagined Mexican food with British ingredients

    Food
    Maureen KOL 1129 presenting at a business conference, discussing latest industry trends and innovations to a captivated au...
  • City law firms ‘sleepwalking into a crisis’ over AI overreliance

    Legal
    Generative AI technology transforming business insights with advanced data analytics on digital interface
  • Ministers open door to phased Heathrow third runway plan

    Aviation
    Heathrow Airport terminal bustling with travelers and staff, showcasing modern architecture and international flight activity

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies