Squash players turn to social media to cash in on LA Olympic Games opportunities Sport Business British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told CityAM that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]
Golf’s Open to move into August to accommodate Olympics Sport Business Golf’s Open championship will be moved to accommodate the Los Angeles Olympics in 2028. The 156th edition, which is yet to have a confirmed host course, will shift into August to ensure the top players can compete in the Olympic golf at Riviera Country Club in the Pacific Palisades. Mark Darbon, the chief executive of [...]
LA Olympic Games passes $2bn in sponsorship deals Sport Business The Los Angeles Olympic Games has seen sponsorship value pass $2bn, over two years out from the 2028 showpiece event. The LA28 company tasked with finding sponsors came into 2025 with two partners but is set to end the year with 15, with a value surpassing $2bn. The target figure of $2.5bn is well within [...]
Capitulation clearing Russia and Putin’s path to LA 2028 Olympics October 2, 2025 Vladimir Putin’s path to Los Angeles 2028 is being cleared, his war on Ukraine becoming normalised in the minds of the world’s sports administrators. Last week’s votes by the International Paralympic Committee to readmit Russia and Belarus are, to my mind, a shameful capitulation and represent a triumph for the warmonger. All eyes now on [...]
Union threatens LA Olympics strike and issues $5bn demand August 26, 2025 The 2028 Los Angeles Olympics has been threatened with strike action by a union demanding a $5bn investment in local housing. The Unite Here Local 11 union has issued a list of demands ahead of the next Olympiad, insisting their 32,000 members could strike over the Olympics if they’re not listened to. They have asked [...]
Brits back Team GB funding hike, but split over taxpayer involvement June 24, 2025 More than half of Britons think Team GB athletes should be given more funding but are split over whether that injection should come from the taxpayer, new research out today shows. Exclusive polling by Ipsos for CityAM reveals backing for athletes such as Keely Hodgkinson to receive more than the average £22,500 payment, but [...]
Does cricket have Olympic future in Brisbane and, maybe, India? May 29, 2025 Team GB may put forward a cricket team for the LA 2028 Olympic Games, but with Australia and potentially India hosting next does the sport have a long-term future? Over a decade ago at the London 2012 Olympics Welshmen Ryan Giggs, Joe Allen, and Neil Taylor joined the likes of Daniel Sturridge, Micah Richards and [...]
Venice Beach and Universal Studios in LA28 Olympic Games venues April 16, 2025 Olympic triathlon champion Alex Yee will defend his title along Venice Beach as the latest round of venues for the 2028 Los Angeles Games were announced. Having triumphed in and around the Seine in 2024, Yee – who was this week named on the Forbes 30 under 30 sports list – will head to the [...]
Boxing nearing Los Angeles 2028 Olympic Games inclusion March 17, 2025 Boxing’s once uncertain Olympic future appears to have been resolved with the sport set to feature in the 2028 Games in Los Angeles. The International Olympic Committee itself organised the sport’s competitions at the last two Games – in Tokyo in 2021 and Paris in 2024 – after governance issues relating to the International Boxing [...]