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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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      Bowls Club is the City’s most eccentric (and brilliant) pop-up

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2040 Olympic Games

  • Britain’s fastest man Zharnel Hughes backs home Olympics bid

    Sport Business

    Britain’s fastest man Zharnel Hughes has backed a plan to bring the Olympics back to the UK in the 2040s. The government is exploring a potential pathway towards an Olympics in the North of England in what would be the first version of the event in Britain since London 2012 over a decade ago. Anguilla-born [...]

    Runners poised at the starting line of Zurich Marathon, showcasing determination and athletic focus amidst vibrant city ba...
  • Britain takes first steps on journey to 2040s North of England Olympics bid

    Sport Business

    The first steps have been taken to see Great Britain host the Olympics, in the North of England, for the first time since London 2012. The government this morning commissioned an “initial strategic assessment” into the potential for the North of England to stage the quadrennial games in the 2040s. Though any decision to bid [...]

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  • London Mayor ready for London Olympics bid after Brit backing

    Sport Business

    The Mayor of London says he stands ready to help form a bid for the 2040 Olympic Games after CityAM polling revealed widespread support for the plans. Over half of Brits back London challenging the likes of Saudi Arabia to bring the Olympic and Paralympic Games to Britain for a fourth time. The exclusive [...]

    The Mayor of London says he stands ready to help form a bid for the 2040 Olympic Games after CityAM polling revealed widespread support for the plans.
  • Majority of Brits support London 2040 Olympic Games bid, polling shows

    June 17, 2025

    More than half of Brits support a London bid to host the 2040 Olympics and Paralympics, exclusive polling for CityAM has revealed. Two-thirds of Londoners would back the proposals while 68 per cent of those who consider themselves sports fans are in favour of the capital bidding to stage the Olympics for a record-breaking [...]

  • Can London challenge Saudi Arabia and India for Olympic Games?

    April 30, 2025

    Mayor Sadiq Khan wants the 2040 Olympic Games in London but up against Saudi Arabia, India and other new global powers, can Great Britain compete? Picture the scene: the year is 2040, the Olympic Games are back in London; Danny Boyle – at the age of 83 – has been persuaded out of retirement to [...]

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