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      Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

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      Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

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Better Business Act

  • Election a ‘window of opportunity’ for Better Business Act campaigners

    BUSINESS

    The forthcoming election is a “window of opportunity” to rethink the role of business in society, a campaigner for the Better Business Act said

    Backers of the Better Business Act include Holly Branson of Virgin and Josephine Phillips of Sojo
  • Time to cut cutting the green crap? Voters support law to make companies prioritise planet and profit

    Business

    Over three quarters of the British public believe businesses should be legally obliged to prioritise safeguarding people and the planet alongside making profit, new research has found.

  • Tony’s Chocolonely boss on why purpose-led innovation could be the future for UK business

    Better Business

    Is it time for the world's money-driven mindset to change? Tony's Chocolonely boss seems to think so.

    Douglas Lamont, chief executive of anti-slavery chocolate brand Tony’s Chocolonely
  • Why profit with purpose is more than a buzzword for this entrepreneur

    May 14, 2024

    Profit with purpose is more than a buzzword for Tessa Clarke’s fast-growing food recycling business — and Ambition A.M.'s latest founder profile takes a look at why.

  • Holly Branson on what it takes to build purpose into your business

    May 10, 2024

    Holly Branson takes the pen to tell Ambition A.M. what it takes to build purpose into a business – and what you should know before you begin. 

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