New British Cycling firm seeking equity and investment partners Sport Business Key Hundred team adviser Oakwell Sports Advisory has been engaged by British Cycling as a new firm actively seeks “strategic equity and investment partners”. British Cycling Ventures has been formed to “supercharge commercial growth and target long term strategic investment” in the two-wheeled sport. Oakwell, who advised on The Sun Group’s acquisition of Hundred team [...]
British Cycling rides sponsor high with addition of Nyetimber Sport Business British Cycling is riding a wave of sponsorship deals, most recently adding Nyetimber as its sparkling wine partner ahead of this year’s Tour of Britain events. The English sparkling wine stalwart joins the roster of sponsors under the British Cycling banner with the body having agreed a deal with Lloyds last year and various partnerships [...]
Great Britain to host Tour de France Grand Depart in 2027 Sport Business The Tour de France will return to Britain for the first time since 2014 after England, Scotland and Wales won the bid to host the 2027 Grand Depart. The Tour will begin in Edinburgh, with culture secretary Lisa Nandy saying the move “will stimulate growth, attract new visitors and leave a lasting legacy for athletes [...]
IMG partners with British Cycling Events in new deal October 10, 2024 British Cycling Events and IMG have announced a six-year partnership aimed at supporting the growth of the organisation’s portfolio. The firm, a subsidiary of British Cycling, was set up to deliver various two-wheeled events across Great Britain. The partnership, the organisation states, will aid events such as the Tour of Britain be elevated. IMG have [...]
Exclusive: British Cycling throws weight behind Tour de France host bid September 9, 2024 British Cycling has thrown its weight behind plans to bring the Tour de France Grand Depart back to the UK for the first time since 2014 and insisted it would “love” to stage it in London. Funding body UK Sport identified the 2027 Tour as one which could begin in Britain – with the Tour [...]
Australians fume after top track cyclist jumps ship to Great Britain August 19, 2024 Richardson, who was born in England but moved Down Under aged nine, is a two-time Commonwealth champion and won three medals at the Paris 2024 Olympics.
Cavendish wins 35th Tour de France stage to pass Merckx record July 3, 2024 Sir Mark Cavendish yesterday made history by breaking the record for Tour de France stage wins. His 35th stage victory in Saint-Vulbas took him beyond the great Eddy Merckx, who held the record for decades before Cavendish matched him on 34 in 2021. It means 39-year-old Cavendish becomes the greatest Tour de France sprinter of [...]
British Cycling and Lloyds Bank announce long-term partnership May 23, 2024 British Cycling and Lloyds Bank have announced a long-term deal which will see the high street bellwether feature as a lead partner of the two-wheeled discipline. As part of the deal Lloyds will become the title sponsor of the Tour of Britain with their logo on the Great Britain Cycling Team. It is understood to [...]