Here are all the predictions I got wrong in 2018 December 21, 2018 I should have given up making predictions in June 2017. Three months earlier, I had spoken at a conference on Brexit and suggested that the best way forward for Theresa May would be to call a snap election and strengthen her negotiating hand. I don’t know how the Prime Minister got word of my advice, [...]
Twitter shares slide as company dubbed ‘Harvey Weinstein of Social Media’ December 20, 2018 Shares in Twitter are down 12.6 per cent as the social media giant heads towards for its biggest one-day fall in nearly five months. It comes after a report from Citron Research said the technology company “has become the Harvey Weinstein of Social Media”, following a damning Amnesty International study. The human rights charity said on [...]
For Facebook, Apple, Amazon, Netflix and Google, 2018 was the year when trust in the tech giants evaporated December 20, 2018 The Faangs (Facebook, Amazon, Apple, Netflix, and Google-owner Alphabet) have been the darlings of the stock market for years. These tech giants have helped to change how we shop, communicate, work – even how we watch movies. But as they have grown in size, fears have also grown, especially about what they may do with so [...]
Facebook shares down after investigation reveals true extent of data-sharing with other tech giants December 19, 2018 Facebook’s shares fell 6 per cent today after an investigation revealed the company gave big tech companies far greater access to users’ personal data than it had previously admitted. The social media giant let Microsoft’s Bing search engine see the names of virtually all users’ friends without their permission, according to reports. The New York [...]
Brands must learn to use social video to reach Generation Z December 19, 2018 UK retail giant John Lewis claims that its Christmas television adverts are among “the most effective marketing campaigns in the industry”. Perhaps this was the case once, but faced with impressing video obsessed Generation Z (those born since 1995), does it still hold true now? It appears that I am not the only one with [...]
From tech to Trump – here’s what prompted the big market moves of 2018 December 18, 2018 From Brexit to trade wars, nothing has been plain-sailing about 2018. It’s been a year of peaks and troughs across all major markets, so let’s have a look at the big moves of the past 12 months. Tech in turmoil This was the year when the tech giants raced to become the first ever $1 [...]
What this year’s Christmas adverts can teach us about making a great ad campaign December 17, 2018 With just over a week to go until Christmas Day, the big question is: have you bought all your presents yet? (I haven’t.) If you have, did any of this year’s festive ads sway your opinion? Did Elton John tickling the ivories mean that retailer John Lewis tickled your fancy, or did you feel like doing [...]
The unstoppable rise of podcasts: How an industry was reborn December 16, 2018 It seems nothing can stop the rise of podcasts. On-demand listening has become the sine qua non of the commuter; the lifeblood of dinner party conversation. Popular podcasters attract millions of listeners, and advertisers are starting to reap the rewards. And yet podcasts are not a new phenomenon. They predate Facebook, Youtube and Twitter, and [...]
‘Non-sexy’ is the new cool: UK fintech predictions for 2019 December 13, 2018 Despite the continued uncertainties of Brexit, 2018 was another year for the UK’s fintech sector. Record levels of investment poured into the community, with $16bn secured in the first six months of 2018, exceeding the value of investment in US fintech by almost $2bn. In addition, progressive regulation and a thriving financial services sector attracted [...]
The seven trends in the digital sport world to look out for in 2019 December 11, 2018 This has been a transformative year for the digital sport landscape, from tech giants Amazon and Facebook making major rights acquisitions to a rise in behind-the-scenes and self-authored content. Here, Charlie Beall of consultancy Seven League assesses the trends that dominated 2018 and look set to shape the next 12 months. 1. Athletes becoming media As [...]