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      Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

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fashion

  • Fashion in sport: How Amiri, Blokecore and collabs show shift in fan strategy

    November 9, 2025

    Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the modern intersection of fashion and sport. These collisions are taking a number of guises. From high-end fashion houses launching official club formalwear (check out the recent Amiri x FC [...]

  • British icon in the red after Rachel Reeves’ tax hikes costs jobs

    October 10, 2025

    John Smedley, the historic family-owned luxury knitwear brand, has been forced to raise prices and make redundancies as it battles Chancellor Rachel Reeves’ tax hikes as it fell into the red. The Derbyshire-headquartered business can trace its roots back to 1784 and is currently run by the eighth generation of the Smedley family. Executive chairman [...]

  • Topshop and Topman losses revealed before John Lewis move

    October 7, 2025

    Losses at the joint venture behind Topshop and Topman have been revealed ahead of the brand’s return to UK stores next year. The brands were sold by online clothing retailer Asos to a joint venture alongside Danish retail tycoon Anders Holch Povlsen’s Heartland in September 2024. Asos had previously acquired Topshop and Topman along with [...]

  • New Balance: UK sales pass £1bn for the first time

    October 2, 2025

    Sales at the UK arm of New Balance have surged to more than £1bn for the first time, it has been revealed. The Cheshire-headquartered division has posted a turnover of £1.02bn for 2024, new accounts filed with Companies House show. The total is up from the £882.1m it achieved in 2023, the £679.7m it posted [...]

  • Adanola: Sales triple at Kendall Jenner favourite

    September 24, 2025

    Sales at Adanola, the athleisure brand worn by the likes of Kendall Jenner, Molly-Mae Hague and Maya Jama, have tripled in the space of just two years. The Manchester-based label has reported a turnover of £84.5m for the 12 months to 31 March, 2025, new accounts filed with Companies House show. That total is up from [...]

  • Warm weather bolsters retail sales ahead of all-important golden quarter

    September 19, 2025

    Retail sales were bolstered by good weather and rising real incomes this summer, but the struggling sector is looking ahead to the festive season for a bigger boost. Sales fell by 0.1 per cent in the three months to August 2025 when compared with the three months to May 2025, according to the Office for [...]

  • Sweaty Betty cuts jobs as brand returns to profit

    September 1, 2025

    Fashion brand Sweaty Betty cut almost 100 jobs as it returned to profit for the first time since 2021. The London-headquartered business cut its workforce from 990 to 903 employees as it recovered from a pre-tax loss of £13.4m to a profit of £1.5m in 2024. New accounts filed with Companies House have also revealed [...]

  • Levi Strauss bets on Beyonce as over 200 UK jobs lost

    September 1, 2025

    The UK arm of Levi Strauss cut more than 200 jobs as its turnover jumped to almost £100m during its latest financial year. The Northampton-headquartered division reduced its headcount from 1,857 to 1,630 in the 12 months to 30 November, 2024, new accounts filed with Companies House show. Over the same 12 months, Levi Strauss’ [...]

  • Arne: Brothers enjoy huge pay day as profit surges

    September 1, 2025

    The brothers behind clothing brand Arne have raked in the cash after sales and profit at their company surged in 2024 ahead of the brand opening its first store. The Warrington-headquartered business has posted a turnover of £84.1m and pre-tax profit of £11.9m for 2024 The figures compare to the turnover of £37.4m and pre-tax [...]

  • Seraphine: Princess of Wales’ favourite owed a king’s ransom

    August 15, 2025

    Seraphine, the maternity fashion retailer whose clothes were worn by the Princess of Wales, owed over £33m as it collapsed into administration before being rescued. The business ceased trading and entered administration in July with consultancy firm Interpath appointed to oversee the process. The move led to the majority of its 95-strong staff being made [...]

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