The season finale economy: Why we undervalue the Premier League Sport Business With one round of Premier League fixtures remaining, the season finale is not approaching, it is here. Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one. For fans, it is the most emotionally charged period of the year. For brands, it should be one of the most valuable [...]
Exclusive: Lloyds in tie-up with Google to build AI agents Banking Lloyds Banking Group has formed a tie-up with Google as the financial services giant sets its sight on building its own AI agents, CityAM can reveal. The blue-chip lender is leveraging Google Cloud – the tech giant’s suite of computing services – and the bank’s existing Large Language Model to create a new internal [...]
Chloe Kelly and the Lionesses are marketing gold. Brands take note Sport Business In a world gripped by political instability and economic uncertainty, the Lionesses offer something powerful: focus, momentum, and cultural relevance. Sunday’s nail-biting Euro 2025 win wasn’t just a sporting triumph. It was a commercial line in the sand. The Lionesses aren’t a moment – they’re a movement. And for brands, the message is clear: the [...]