Squash players turn to social media to cash in on LA Olympic Games opportunities Sport Business British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told CityAM that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]
Middlesex CCC needs saving from oblivion so ECB must take bold action Sport Business As the English cricket season begins again, the demise of Middlesex should be ringing alarms bells at fat cats Surrey and the ECB, writes Ed Warner. Of course the forecast is for biting winds across the country this weekend. What did you expect? The English cricket season starts tomorrow. Expect confected hoopla about The Hundred, [...]
Capitulation clearing Russia and Putin’s path to LA 2028 Olympics Sport Business Vladimir Putin’s path to Los Angeles 2028 is being cleared, his war on Ukraine becoming normalised in the minds of the world’s sports administrators. Last week’s votes by the International Paralympic Committee to readmit Russia and Belarus are, to my mind, a shameful capitulation and represent a triumph for the warmonger. All eyes now on [...]
Ben Proud’s Enhanced Games switch puts pressure IOC to use its $5bn September 18, 2025 Rather than wondering why Ben Proud would sign up for the Enhanced Games, it is better to ask why he wouldn’t. The British swimmer’s commitment to the competition with an “anything goes” attitude to performance-enhancing drugs is a wake-up call for the Olympic movement. Money, as ever, lies at the heart of the matter. Proud [...]
Union threatens LA Olympics strike and issues $5bn demand August 26, 2025 The 2028 Los Angeles Olympics has been threatened with strike action by a union demanding a $5bn investment in local housing. The Unite Here Local 11 union has issued a list of demands ahead of the next Olympiad, insisting their 32,000 members could strike over the Olympics if they’re not listened to. They have asked [...]
Fayder: The fan and athlete platform tackling sport’s funding problem August 11, 2025 Vwaire Obukohwo dreams of rowing for Team GB at the LA 2028 Olympics, although her more immediate concern is how she will afford her weekly food shop. Like many elite athletes, the 23-year-old from south-west London receives some central funding to pursue the ambition of representing her country on the biggest stage. But funding has [...]
Venice Beach and Universal Studios in LA28 Olympic Games venues April 16, 2025 Olympic triathlon champion Alex Yee will defend his title along Venice Beach as the latest round of venues for the 2028 Los Angeles Games were announced. Having triumphed in and around the Seine in 2024, Yee – who was this week named on the Forbes 30 under 30 sports list – will head to the [...]
Revealed: How much fans spend on overseas sports tourism April 8, 2025 Sports fans spend more than £1,200 per person on average when travelling overseas to watch matches and other events, new research has found. The figure includes £235 on tickets, £330 on flights, £375 on accommodation and £290 on dining and shopping, according to a study by Expedia Group. Football is the most common sport to [...]