Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns Sport Business An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet Russell-Vick. Football ads in 2026 finally remembered a crucial detail: football is supposed to be fun. After years of ultra-serious slow-motion shots of rain hitting crossbars [...]
Most valuable teenage footballers ranking shows Chelsea approach is paying off Sport Business Chelsea’s investment in young talent is bearing fruit, with the club now boasting three of the 11 most valuable teenage footballers in the world, according to a new academic study. Barcelona and Spain superstar Lamine Yamal, 18, is streets ahead at the top of the list compiled by the CIES Football Observatory, with a valuation [...]
Roll-on the World Cup! Spain’s young guns sign deal with Old Spice Sport Business Not so long ago Old Spice was a punchline; a brand associated with a bygone era and reliant on an ageing – not to say, perishing – demographic. More recently it has tried to shake off this stuffy image, leaning into sports such as the NFL. This week made perhaps its most intriguing move yet: [...]
England star named world’s most valuable footballer January 8, 2025 England and Real Madrid star Jude Bellingham has been named the world’s most valuable football player in a new independent ranking. Bellingham’s double-winning success with the Spanish side and leading role at international level have lifted his value to £210m, according to the CIES Football Observatory. That puts the 21-year-old ahead of record-breaking Manchester City [...]
Suprise Premier League club has the most top young players November 8, 2024 If anyone needed any further evidence that Brighton and Hove Albion are several steps ahead of the pack in the transfer market, it arrived this week in an academic study of the most valuable young players in world football. The list, compiled by the CIES Football Observatory, ranked the 100 most valuable players aged under [...]
LaLiga seeks criminal charges after racism overshadows El Casico October 27, 2024 Real Madrid have launched an investigation into the incidents, which followed 17-year-old Yamal scoring Barca’s third goal against their fierce rivals.