Salesforce: Trust is ‘critical’ when it comes to AI Trust has become key when it comes to businesses using AI. As Salesforce’s Brent Hayward, head of competitive intelligence, told CityAM: “I don’t think there’s any more valuable thing. If you’re in the business of working with other businesses or customers, then trust… It is the foundational level”. Hawyard insisted that this trust ‘layer’ [...]