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      Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

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      Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

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Naomi Osaka

  • UK ready to mirror US with female athletes becoming investors

    Sport Business

    For three consecutive years, not a single female athlete has appeared among the world’s 100 highest-paid athletes. The bar keeps rising. In 2025, the threshold jumped to $53.6m, up 19 per cent year on year. Coco Gauff, the highest-earning female athlete in the world, made $34.4m and still fell nearly $20m short. Meanwhile the global [...]

    GettyImages 2245722964 illustrating a business meeting with diverse professionals collaborating in a modern conference room.
  • Clear and simple calendars like NFL, not tennis, should be applauded in sport

    Sport Business

    The NFL, unlike tennis, should be applauded for its clear and simple sport calendar that sees athletes thrive, writes Ed Warner. Naomi Osaka, Gael Monfils, Jack Draper. Each retired from the Australian Open mid-match. No substitutes bench in tennis, so the ultimate anticlimax for spectators. Injuries are an occupational hazard, but across sport the sheer [...]

    The NFL, unlike tennis, should be applauded for its clear and simple sport calendar that sees athletes thrive, writes Ed Warner.
  • Emma Raducanu among four Grand Slam winners handed wild cards for Wimbledon

    Ace

    Raducanu will return to the All England Club, where she made her breakthrough by reaching the fourth round in 2021.

    Emma Raducanu will play in the main draw of Wimbledon 2024 after receiving a wild card
  • Stokes and Ennis-Hill-backed VC firm invests in Naomi Osaka’s media company

    June 18, 2024

    It joins LeBron James, Fenway Sports Group, Nike and Epic Games in backing the company.

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