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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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      Bowls Club is the City’s most eccentric (and brilliant) pop-up

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Satellite

  • SpaceX IPO puts Musk’s AI empire – and ambitions – in the spotlight

    Tech

    SpaceX has finally opened its books to public markets, revealing a company generating tens of billions in revenue, burning through cash at an extraordinary speed and betting its future on AI as much as rockets. The long-awaited Nasdaq float, expected next month, could value Elon Musk’s space and AI empire at as much as $1.75 [...]

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  • New satellite rules could prove catastrophic for UK business

    Opinion

    Satellite interference rules are being rewritten. The risks for defence and UK business interests could be catastrophic, writes Mark Allatt.

    Satellite being launched into space against a twilight sky, showcasing cutting-edge technology and aerospace innovation
  • Profit almost doubles at Elon Musk’s Starlink as sales surge

    Tech

    Turnover at Starlink, Elon Musk’s satellite internet constellation, spiked in the UK as its profit almost doubled in 2024, it has been revealed. New accounts filed with Companies House show that Starlink’s turnover increased from £2.5m to £4.2m during its latest financial year. Starlink’s pre-tax profit also rose from £121,166 to £203,456. A statement signed [...]

    Elon Musk's Starlink has reported a rise in both its sales and profit in the UK for 2024. (Photo by Michael Gonzalez/Getty Images)
  • First Earth-imaging satellite launched by MoD on Elon Musk rocket

    August 17, 2024

    The UK military has launched its first satellite which can capture daytime images and videos of the Earth’s surface. The satellite, named Tyche, will support military operations as well as environmental disaster monitoring, mapping information development and tracking the impact of climate change globally, the Ministry of Defence (MoD) said. The satellite was launched on [...]

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