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      Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

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Shane Lowry

  • Europe’s Ryder Cup drama draws 5m UK viewers on Sky Sports

    Sport Business

    Europe’s nail-biting Ryder Cup triumph at Bethpage Black pulled in 5m UK viewers across three days of coverage on Sky Sports, the broadcaster said. Average viewing was up 45 per cent on the last Ryder Cup in Rome two years ago, while the audience for Sunday’s final session peaked at 24 per cent higher than [...]

    Shane Lowry secured the Ryder Cup for Europe at Bethpage Black on Sunday
  • Grenfell United welcomes Ulster decision to end Kingspan deal

    Sport Business

    Grenfell survivors have welcomed Ulster Rugby’s decision to discontinue its stadium naming rights deal with Kingspan, an insulation maker criticised over the London tower block tragedy. Ulster announced this week it had begun the process of removing Kingspan branding from its home ground in Belfast after a long-term sponsorship deal with the local firm, which [...]

    Ulster Rugby has not renewed its deal with Kingspan, which was criticised in the Grenfell inquiry
  • Sam Torrance: Of course super Schauffele can do Career Grand Slam

    opinion

    He exudes calm, prepares for every shot the same way, and is an absolute charmer off the course.

    Schauffele won the Open on Sunday at Royal Troon, his second major in the space of three months

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