How do brands pick the right sport sponsorships? September 9, 2025 Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon crowded with brand names to the vast displays plastered across some of the country’s [...]
McLaren, a $100m-per-year deal and Formula 1’s sponsor boom August 31, 2025 Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]
Which brand is each Premier League club’s front-of-shirt sponsor? August 15, 2025 The Premier League is back and over half of the 20 teams are looking to make the most of one final season of gambling sponsorship. A total of 11 teams have front-of-shirt sponsorship deals with online betting, gambling and casino brands – which next year will be banned in the English top flight. Premier League [...]
Aston Villa sign UK licensed Xapo Bank as club partner July 2, 2025 UK licensed crypto firm Xapo Bank has partnered with Premier League club Aston Villa in a deal that will see them become the official partner of the club’s pre-season tour to the United States. The self proclaimed “pioneering private bank” was established in 2013 and last year passported its banking licence to the UK. And [...]
HSBC Championships: Why sponsors can’t get enough of Queen’s Club June 19, 2025 For the last three years, the men’s championship at Queen’s Club has been voted the best ATP 500-level tournament on the circuit by perhaps the most important stakeholders of all: players. The tennis-watching public also seems to love it. Last week’s women’s championship, held for the first time in 50 years, sold out for several [...]
Gambling ban could cut Premier League sponsorship income by 60 per cent June 3, 2025 Premier League clubs could be set for a financial day of reckoning with the voluntary gambling sponsorship ban set to cut income by up to 60 per cent, according to industry experts. Research suggests that some clubs could lose over half of the revenue they currency enjoy as a result of gambling sponsors when the [...]
Dubai real estate firm to sponsor Chelsea for rest of season April 30, 2025 Chelsea have announced major Dubai-based firm Damac Properties as its front-of-shirt sponsor for the remainder of the season. The deal will see the UAE brand on the Stamford Bridge team’s shirts from tomorrow evening, when the Blues take on Djurgarden in the Europa Conference League in Sweden. But the deal will conclude at the end [...]
Vodafone axe Emma Raducanu from £3m-per-year deal, reports April 14, 2025 British tennis player Emma Raducanu has reportedly been axed from her £3m-per-year partnership with telecoms giant Vodafone. She had signed the deal in 2021 after becoming the first British woman since Virginia Wade in 1977 to win one of the four major tennis grand slams. Having claimed victory over Leylah Fernandez at Flushing Meadows at [...]
Kohli set for switch from Puma to Indian firm Agilitas April 14, 2025 India cricket superstar Virat Kohli has reportedly swapped sportswear giant Puma for startup Agilitas. Reports out of India suggest Kohli has invested in the Indian start up, whose founders include former Puma executive Atul Bajaj and Abhishek Ganguly, as part of the deal. The as yet not fully launched Bengaluru firm were able to lure [...]
Exclusive: Hundred franchises could do own sponsorship deals April 2, 2025 Teams in the Hundred could soon be allowed to negotiate their own front-of-shirt sponsorship deals, as the England and Wales Cricket Board, counties and prospective investors finalise the sale process. The ECB struck deals to sell 49 per cent stakes in the eight Hundred franchises to a variety of international investors earlier this year in [...]