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sxsw London

  • Platitudes in women’s sport are empty, patronising and offensive

    Sport Business

    Georgia Bridgwood argues that women’s sport should rid itself of platitudes; they’re empty, patronising and offensive. “You got this,” proclaimed Adidas. “Thirsty for more,” said Pepsi. “You don’t get it,” I thought to myself. In our exploration of ‘now what?’ for women’s sport at SXSW London this month, the panel dug into why we’re in [...]

    Business professionals in a conference room discussing strategy with a presentation screen displaying key market trends.
  • Barbican: Collabs like SXSW are the future of creative industries

    Life&Style

    This week SXSW returns to London for its second year. For decades, this festival has brought together music, tech, film and the arts, creating cultural moments and sparking new ideas. The Barbican is proud to be a part of it, hosting a number of world film premieres in the heart of the City. SXSW shares our belief that great things happen [...]

    Barbican Centres Lakeside Terrace bustling with SXSW attendees, capturing the vibrant intersection of arts and technology.
  • Bluesky bets on the end of X and Meta’s social media grip

    Tech

    Social media is moving beyond platforms controlled by a “few billionaires”, according to Bluesky’s chief operating officer, as governments in the UK and Europe step up scrutiny of X, Meta, and other Big Techs. Speaking at SXSW London, Rose Wang said Bluesky was built in response to a social media market dominated by a handful [...]

    Elon Musk owns X
  • Sadiq Khan: London tech boom can weather ‘dizzying’ AI risks

    June 1, 2026

    Sadiq Khan has insisted London is “busy writing” the future of AI despite the “dizzying” risks posed by the technology, as fresh figures show the capital has reclaimed its position as Europe’s leading tech hub. The Mayor of London said AI presents both “impacts and opportunities”, but argued the capital was well placed to benefit [...]

  • SXSW London 2025: How will AI change the UK tech space?

    June 13, 2025

    Last week, CityAM's Saskia Koopman attended SXSW London 2025, where she had the opportunity to speak to some of the world's leading figures in the tech space.

  • London SXSW in review: Where was the vibe?

    June 10, 2025

    A lot to love, but a lot to improve. Was the first year of London SXSW a success? Paul Armstrong gives his verdict.

  • The Capitalist: ABBA legend speaks to near-empty room at SXSW London as £1k pass-holders left outside

    June 5, 2025

    Mishaps at London SXSW, fishticuffs at London restaurants and a Bitcoin breakfast with Reform at The Shard; catch up on the latest gossip.

  • ABBA star shares ‘strange and emotional’ feeling when watching ABBA Voyage

    June 4, 2025

    ABBA legend Björn Ulvaeus has shared how he finds the experience of watching the ABBA Voyage live show he helped create. Speaking at the SXSW London event in Shoreditch, Ulvaeus described watching a hologram of his younger self performing as “almost a spiritual feeling, there’s something strange in the room which is amazing.” “It’s kind [...]

  • ABBA legend reveals his one rule for making AI music at SXSW London event

    June 4, 2025

    ABBA star Björn Ulvaeus, who has leaned into music’s technological revolution through his ABBA Voyage hologram show and his campaigning work around music and AI, has said that while he uses AI to make music, it’s essential to rely on a sense of “inner direction” to make sure the music is high quality. It comes [...]

  • Canva boss warns Gen Z about future of the workplace at SXSW London

    June 4, 2025

    A senior leader at Canva, the world’s most-used design platform, has used an appearance at the SXSW London event to warn Gen Z about Gen Alpha and the future of the workplace. Canva’s Head of Europe Duncan Clark suggested that current Millennial and Gen Z workers should already be thinking about how to work effectively [...]

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