X-odus: Musk platform ‘distinctly not well received’ by marketers September 5, 2024 Marketers’ trust in Elon Musk’s X as an effective platform for advertising has plummeted since 2022, with advertisers anxious about the “brand safety” that the controversial social media channel offers. Approval ratings for the social media channel have plummeted to minus 21 per cent, down from plus 15 per cent just two years ago, according [...]
Bluesky: Social media site eyes politicians after ‘quite the influx’ of UK accounts August 24, 2024 Chiefs at social media site Bluesky have suggested they are eyeing politicians for their platform after X owner Elon Musk’s commentary on UK current affairs.
Let’s be honest, Elon Musk is right to defend free speech August 15, 2024 Blaming communications for unrest has a long and unhappy history. We repeat it at our peril, writes Matthew Lesh
Tory leadership race: Tom Tugendhat slams Elon Musk riot comments as ‘delusional’ August 13, 2024 Tory leadership contender Tom Tugendhat has branded Elon Musk’s comments about the UK facing civil war “delusional” and “false”. The former security minister was asked about the social media boss’ remarks on his platform X, formerly Twitter, during a speech this afternoon about the recent far right riots in the UK. Musk recently posted that [...]
Advertisers plot move to Tiktok after losing faith in Elon Musk’s X August 12, 2024 Advertisers are increasingly redirecting their marketing budgets towards Tiktok as trust in Elon Musk’s platform X continues to dwindle. Some 77 per cent of marketers plan to boost their ad spend on Tiktok in 2024, reflecting the platform’s growing corporate appeal, according to new data from market research firm Kantar. By contrast, only 14 per [...]
More advertisers to flee X after recent Elon Musk lawsuit and riot comments August 9, 2024 Elon Musk’s antitrust lawsuit against brands that have boycotted X and his controversial activity on the platform during the recent spate of UK riots are set to exacerbate the long-held misgivings advertisers have with the site, leading industry figures have said. On Tuesday, Elon Musk’s X – formerly Twitter – filed a lawsuit against a [...]
The Debate: Should we finally say goodbye to Twitter/X? August 8, 2024 Are we doomed to doomscroll on, or should we take action and quit Twitter/X for good? Rachel Cunliffe goes head to head with Benedict Spence
Welsh First Minister Vaughan Gething resigns after just a few months July 16, 2024 Vaughan Gething has resigned as First Minister of Wales and Welsh Labour leader.
Social media giants in the spotlight as parties throw money at online ads June 5, 2024 Social media companies’ political advertising policies are likely to come under increasing scrutiny as UK political parties throw more money at online ads in the run up to the election, Jess Jones writes
Donald Trump’s Truth Social craters to $300m loss amid market manipulation claims May 21, 2024 Trump Media and Technology Group's primary asset Truth Social generated just $770,500 in sales over the quarter.