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      Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns

      A screenshot capturing a significant moment from a news broadcast on June 11, 2026, at 12:17 PM, highlighting key details.

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      Bifana do Afonsos famous bifana sandwich showcasing tender pork in a freshly baked roll with savory sauce.

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Tyson Fury

  • Matchroom’s Eddie Hearn on darts in US, Bruin Capital, Saudi and Dana White

    Sport Business

    Matchroom Sport chair Eddie Hearn on wooing Bruin Capital, darts breaking America, Saudi Arabian money, AJ-Fury and getting back at Dana White. A night at the darts might not seem the obvious place to clinch a billion-pound deal but that’s where Matchroom boss Eddie Hearn invited Bruin Capital to show the US firm why it [...]

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  • David Beckham becomes Britain’s first billionaire sportsman

    Sport Business

    David Beckham has become Britain’s first billionaire sportsman after his wealth doubled in the last year, according to the Sunday Times Rich List. The former captain of the England football team and his wife, Victoria Beckham, are now estimated to be worth almost £1.2bn. Beckham has benefited from the surging valuation of Inter Miami, the [...]

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  • Fury: The real fight is not in the ring or ad spend, but brand alignment

    Sport Business

    Tonight, when Tyson Fury steps back into the ring, the spectacle will be available live on Netflix to 300m customers worldwide. It is a knockout for audiences. And it will be a showcase event for brand partners too.  However, in high-profile environments like this where brands want to make an impression, it is not just [...]

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  • Back of the Netflix: Sports content is fuelling wave of ad-funded streaming

    April 4, 2026

    Owning live rights is no longer the only way for streaming platforms like Netflix to capture sports audiences, writes Chris Keenan.  Could there be a way to engage sports audiences without the billions spent on traditional broadcast rights? It’s this thinking that appears to be shaping Netflix’s latest moves. Over the past year, the streaming [...]

  • Tyson Fury’s comeback fight will be broadcast on Netflix

    January 28, 2026

    Netflix will broadcast its first ever live event from the United Kingdom when Tyson Fury exits retirement to take on Arslanbek Makhmudov. The card has been scheduled for 11 April with the location as yet unknown, but the bout has been agreed in conjunction with boxing’s latest tycoon Turki Alalshikh and his magazine, The Ring. [...]

  • Fury promoters Queensberry see profits rise after Dubois vs Joshua bout

    December 30, 2025

    Tyson Fury promoters Queensberry turned a profit of over £11m in their latest accounts after the Frank Warren-founded firm saw over 90,000 pack Wembley Stadium for the fight between Daniel Dubois and Anthony Joshua. Accounts for the year ending 31 March 2025, filed on Companies House, show profits at Queensberry Promotions Limited rose from just [...]

  • Frank Warren’s Queensberry hired to bring punch to Derby Festival

    December 15, 2025

    Promoter Frank Warren’s Queensberry operation is moving from boxing into horse racing after winning a brief to revitalise The Derby Festival from organisers The Jockey Club. A newly created arm of the business, Queensberry Event Management, will bring its expertise to operations on The Hill, the public enclosure in the middle of the iconic Epsom [...]

  • Kingsley Ibeh: Let me fight Anthony Joshua in Nigeria

    October 20, 2025

    The man who could next face Anthony Joshua in the ring has called for the bout to take place in Nigeria. Kingsley Ibeh is one of the fighters who could take on Joshua – a man he has described as his idol – next year, with Ghana and Nigeria seen as potential locations to host [...]

  • Ricky Hatton joins boxing’s comeback trail 13 years after retirement

    July 7, 2025

    British former two-weight world champion Ricky Hatton has become the latest high-profile boxer to announce a comeback, 13 years after he hung up his gloves. Fan favourite Hatton retired in 2012, bringing down the curtain on a career in which he became a unified world champion at light-welterweight and won a world title at middleweight. [...]

  • Fury set for 2026 return, says Saudi boxing bigwig

    July 3, 2025

    Tyson Fury has given his word over a return to the ring in 2026, boxing dealmaker Turki Alalshikh has claimed. The man behind Riyadh Season, seen as key to a resurgence in boxing, spoke on X, formerly Twitter, on Wednesday saying the Gypsy King will return next year. It comes after Fury retired for the [...]

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