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      Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

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UK luxury

  • Why ‘radical’ Jaguar rebrand is following in Apple’s footsteps

    November 22, 2024

    Jaguar’s controversial rebrand has not been far from the headlines in the last few days, with online commentators slating the move as a “disaster”. The criticism came after the British manufacturer, which is part of the wider Jaguar Land Rover group, unveiled marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing” earlier this [...]

  • Burberry’s fall out of the FTSE 100 is about much more than a challenging market

    August 30, 2024

    Burberry is set to drop out of the FTSE 100 in its quarterly reshuffle, which will be based on market caps as of 2 September. It’s an unfortunate if not surprising turn of events for the UK’s only luxury fashion brand, which has seen its share price drop nearly 75 per cent in the last [...]

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