Exclusive: Ultimate Sevens franchise rugby project to announce Reebok deal Sport Business The Ultimate Sevens franchise project will today announce Reebok as its title kit sponsor, CityAM can reveal. The project – dubbed by some as the R360 of the rugby sevens world – will launch on Thursday with teams and players confirmed in London. The long-term plan will see franchises sold off, similar to other [...]
Prem to Champ to sevens: Four rugby business stories to follow in 2026 Sport Business How do I feel about rugby in 2026? I am not too sure. We were supposed to have the launch of Ultimate Sevens and R360 but one of those has been mothballed until 2027, we were supposed to have an exciting promotion race in the Champ but ring fencing may stop that, and we’re still [...]
R360 or Ultimate Sevens: Which rugby project would I invest in? Sport Business Everyone is an investment expert these days, with a proposal they say will save rugby and a project that will see a return on that backing. Whether it is the Prem Rugby franchising project, a developing league in the United States or South America, the delayed R360 proposal or the Ultimate Sevens project; there’s an [...]