Diageo shares jump as World Cup hype helps drinks giant back to sales growth May 6, 2026 Shares in Diageo jumped on Wednesday morning as high hopes for a high-drama World Cup has helped lift the drinks firm’s sales back into positive territory. The Guinness and Johnnie Walker maker, which has been battling a slowdown in demand for spirits, said it had seen “some benefit” of “advance sales” ahead of the start [...]
Fifa World Cup sponsors outperform FTSE 100 and S&P 500 May 5, 2026 Major Fifa World Cup sponsors outperform FTSE 100 returns by a factor of five and the S&P 500 by three as brands look to dominate the conversation during the tournament. IG research looking at the performance of major World Cup sponsors saw an average return of 7.1 per cent during tournament cycles – from 30 [...]
Anti-US sentiment and Iran to have major World Cup security impact May 5, 2026 Anti-US sentiment and the conflict in Iran is set to have a major impact on the Fifa World Cup, security experts have warned. The United States – which is currently engaged in a conflict with World Cup qualifiers Iran – will host the majority of this summer’s tournament, which kicks off in just over a [...]
London music venues to open for World Cup as pubs face last orders April 30, 2026 Some of London’s top music venues are making the most of early pub closures during the Fifa World Cup by opening up their doors during the football. Outernet, Electric Brixton and Colour Factory are opening their doors for England and Scotland matches – as well as a number of knockout ties – during this summer’s [...]
2026 World Cup prize money boosted as Fifa counts on $11bn revenue bonanza April 29, 2026 Fifa has topped up prize money for the 2026 World Cup after teams raised concerns about the cost of competing in a tournament that spans the US, Canada and Mexico. Football’s world governing body has approved an increase in total payouts from the $727m it announced in December to $871m, raising the guaranteed sum for [...]
England’s Women’s T20 World Cup matches to be free to watch April 21, 2026 All of England’s Women’s T20 World Cup matches will be free to watch after broadcaster Sky Sports opened up access to this year’s event. England’s opening match against Sri Lanka, as well as each of the home nations’ opening group matches and the Lord’s final, will be broadcast free-to-air on Sky Mix, which is accessible [...]
Trump-hating Fifa World Cup fans should have costs paid if denied visa April 16, 2026 Any fan who is denied entry to the Fifa World Cup by the US over their social media accounts should have their visa costs covered, UK politicians have said. US entry rules allow authorities to comb through five years of social media posts, denying entry to applicants should they criticise the government and President Donald [...]
Beer fear: CO2 shortage could lead to state-backed beer at World Cup April 16, 2026 Brits face drinking state-backed beer during the Fifa World Cup as CO2 shortage fears leave breweries and boozers reliant on government gas. The war in Iran has caused chaos across Gulf shipping lanes with government analysis suggesting a closure of the Strait of Hormuz for a long period of time could lead to shortages of [...]
England World Cup base to get extra security, say Kansas City officials April 16, 2026 Kansas City officials will erect fencing and close roads in order to prevent England from being spied on at their World Cup camp this summer. England will be based in the Missouri city throughout the tournament and will train at Swope Soccer Village, a $20m facility located in the middle of a public park. The [...]
Panmure Liberum: Netherlands will win first Fifa World Cup April 9, 2026 Investment bank Panmure Liberum has predicted the Netherlands will win their first World Cup this summer having correctly forecast the previous three winners. In a note published on Thursday, author Joachim Klement said that the Netherlands under Ronald Koeman will lift the iconic gold trophy in New Jersey this summer. He correctly predicted Germany to [...]