Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Starmer agrees investment deal with Japan as EU deal questioned

      UK and Japan leaders discuss bilateral trade agreements at a high-level government meeting in London.

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns

      A screenshot capturing a significant moment from a news broadcast on June 11, 2026, at 12:17 PM, highlighting key details.

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      The best places to eat sandwiches in Lisbon, from bifanas to pregos

      Bifana do Afonsos famous bifana sandwich showcasing tender pork in a freshly baked roll with savory sauce.

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Thursday 13 November 2025 8:03 am

Persimmon makes progress despite Budget uncertainty

By: Amber Murray

Retail Reporter

Add as a preferred source on Google
Persimmon had a strong year in 2024.
Persimmon has seen sales rise nine per cent since July

London-listed housebuilder Persimmon has made steady progress this year, despite a variety of macroeconomic headwinds.

Forward sales have risen 15 per cent since July 1 to £2.79bn, with three-quarters of forward sales being private.

Just over four-fifths of Persimmon’s expected private house deliveries have already been exchanged or completed, it said.

“Progress has been achieved despite some softening in the market since the summer, with consumer confidence affected by ongoing uncertainties including the upcoming government budget,” the FTSE250 builder said.

Confidence has been particularly weak in the upper end of the market, which may be hit by a so-called ‘mansion tax’ at the end of November.

However, the wider market has also been affected by general uncertainty and a public drop in confidence as it becomes clear that Chancellor Rachel Reeves will likely have to resort to manifesto-breaking policies in her budget.

Resilience drives results

Persimmon’s land bank increased by three per cent to 83,800 plots as of September 30, while its sales rate rose to 0.76 net private sales per outlet per week.

The private average selling price in the forward order book was £295,150 in November, up from £291,514 in June, representing a 1.5 per cent increase from the position at the same point last year.

Oli Creasey, head of property research at Quilter Cheviot, said that Persimmon has been “making steady progress… despite headwinds”.

“Management… appears positive that the outlook for the business remains relatively strong, and performance compares well against peers such as Taylor Wimpey, who yesterday announced an 11 per cent fall in its sales rate.

“The difference in sales rates may be partly due to differing geographic biases…. but also reflects the management decisions made at Persimmon, such as the vertical integration of material supply”, and the recently announced “Rezide” shared equity product,” Creasey said.

Read more

Over half of house moves fall through after an offer is accepted – costing £2bn per year

Savills recorded a profit uptick despite a slowdown in sales

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Property
  • Business

People & Organisations

  • Autumn Budget 2025
  • Budget 2025
  • construction
  • housebuilding
  • PERSIMMON
  • Property market

Trending Articles

  • Starmer agrees investment deal with Japan as EU deal questioned

  • Elon Musk becomes world’s first trillionaire after SpaceX mega float

  • US and Iran agree to peace deal’s text, negotiators say

  • Thames Water, energy grid, rent prices: Burnham drums up public control agenda

  • Trump ban on AI access to foreign users forces Anthropic to suspend models

More from CityAM

  • Over half of house moves fall through after an offer is accepted – costing £2bn per year

    Property
    Savills recorded a profit uptick despite a slowdown in sales
  • Wizz air urges Brits to ‘book with confidence’ despite rising fuel fears

    Transport & Infrastructure
    Wizz Air was named as the UK's worst airline for delays three years in a row.
  • Magners owner hits out at Reeves as hospitality crisis hits sales

    Hospitality
    Magners cider bottles displayed on a wooden table with fresh apples and a scenic orchard in the background.
  • WH Smith shares crater after outlook slashed on Iran war travel chaos

    Retail
    Going forward, the only remaining WH Smith shops will be in airports, train stations and motorway service stations – alongside some remaining stores in hospitals.
  • Used EV sales soar as drivers look to curb fuel costs

    Tech
    JBR was founded in 2015 and specialises in high-end vehicles like Aston Martin, Lamborghini and Rolls-Royce.
  • Vistry shares plummet as housebuilder pauses buyback and warns on inflation

    Property
    News article context image with abstract design elements related to business or general news themes
  • UK Private Capital raises alarm over ‘slow and unclear’ progress from Mansion House signatories 

    Investing
    London Stock Exchange digital tickers displaying real-time stock prices and market updates in a bustling financial setting
  • House prices fall again as property market ‘deteriorates’

    Property
    The price paid for first homes has surged 7.1 per cent in a year
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
Copyright 2026 CityAM Limited