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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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      Casamigos brings pint-shaped margaritas to London pubs for World Cup

      Refreshing margaritas with lime wedges and salt-rimmed glasses on a vibrant table setting, perfect for summer gatherings.

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By: Alex Edmans

Alex Edmans is Professor of Finance at London Business School and author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit.

All 12 Articles
  • It’s official: Why doing good by your employees boosts stock performance

    August 21, 2014

    COMPANIES claim all the time that “people are our greatest asset”, and that they invest in their employees. However, this may simply be marketing spin – instead, the firm’s true objective is to maximise profit. Indeed, traditional approaches to human resource management saw manager-worker relations as a zero-sum game – a pound paid to workers [...]

  • The secrets of time management

    August 17, 2014

    You can boost productivity through email subfolders, press-ups and a virtual assistant.   At the office, often the last thing you can do is work. Emails flood in, colleagues make urgent requests, and fires need to be fought. But a few pointers can help get the most out of each day.   IMPORTANCE, NOT URGENCY [...]

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