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By: Ed Warner

Sports Business Columnist

All 225 Articles
  • Ed Warner: Sport owners mustn’t forget the loyal and local in rush to go global

    December 12, 2024

    In the frenzied rush to create global franchises and events, the sport business risks forgetting local and loyal fans at their peril, says Ed Warner. Storm Darragh dashed many sporting dreams last weekend, including those of the Australian 15-year-old who spent all his savings on a solo trip from Down Under only for the last [...]

  • Ed Warner: It’s sports awards season, so here’s my team of the year

    December 5, 2024

    ParalympicsGB are my team of the year – they succeeded where others failed and all without the fanfare they deserved, says Ed Warner. Sports award season is upon us. This of the Year and That of the Year, on red carpets and across multiple platforms with misty eyes and banging showreels.  Not a vintage year [...]

  • Ed Warner: Why sports will have to change to stay down with the kids

    November 28, 2024

    A leading cricket journalist bemoaned the lack of Test cricket on terrestrial TV to me recently, trotting out the well-worn argument that the England Wales Cricket Board had severely weakened the sport when it signed coverage over to Sky back in 2005.  That’s as maybe, but if long-form cricket was free to view on mainstream [...]

  • Ed Warner: Gold rush for athletes as sport venures into crazy territory

    November 21, 2024

    Too much money chasing too few goods spells inflation. In the madcap pursuit of novel sporting ventures it is the athletes whose prices are swelling. 

  • Champions League was meant to get more exciting. It’s anything but

    November 14, 2024

    Uefa has deepened the financial well of European club competition but its waters may have been poisoned in the process.

  • Ed Warner: Chair the football regulator? No thanks, not even for £130k

    November 7, 2024

    The job ad for the chair is being circulated widely by opponents of the concept of a regulator in the hope that a moderate rather than a zealot will land the role.

  • Ed Warner: Have sports missed esports boat – or was there never one to catch?

    October 31, 2024

    Ahead of the League of Legends Worlds 2024 in London this weekend, Ed Warner wonders whether sports have got esports all wrong.

  • Ed Warner: Are we witnessing the slow death of the transfer fee?

    October 17, 2024

    Football transfer fees for superstar players make headlines, but in years to come we may look back on them as a quirk of history, argues Ed Warner. Another international break in the football calendar. Time for managers to fret about risk of injury to “their” players while away on national duty. Chairmen, too, to worry [...]

  • Arsenal are overachieving in the Premier League, but do fans appreciate it?

    October 10, 2024

    In a parallel universe, Arsenal have already beaten Manchester City to the title. Forget Pep and Mikel’s inflamed war of words in this season’s scrap for the Premier League trophy; the Gunners have bagged the prize for outperforming their playing budget.  Football, though, must ultimately be about fans’ dreams, not investors’ and bank managers’ bottom [...]

  • Ed Warner: My 10 sports for a slimmed down Commonwealth Games

    October 3, 2024

    The self-styled ‘friendly games’ are no longer quite so friendless: it appears Glasgow will indeed host a slimmed-down edition of the Commonwealth Games in 2026, although still we await official confirmation.  The trouble is that 20 into 10 won’t go, and boxing’s political turmoil is holding up a decision on which sports will be left [...]

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