Property giant Hammerson uses new virtual walkthrough tech to lure buyers
Anglo-French property giant Hammerson has teamed up with a property tech startup to map all its shopping centres and retail parks in the UK by using virtual Google street view-style technology.
Virtual Walkthrough was set up three years ago by James Morris-Manuel, formerly of Cushman & Wakefield, and Antony Waldorf, a serial entrepreneur who sold his previous business Inspire Infrastructure for $22.5m (£15m) in 2006.
The group said yesterday it has captured Hammerson’s entire 641,400 square metre estate after completing Brent Cross shopping centre last week. Its so-called true-to-life technology captures every angle of the property to help developers and landlords lure potential tenants and buyers.
“If people are more confident that what they see is what they would see in real life, then they are more likely to visit and consequently rent or buy a property,” Waldorf told CityAM