Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Ryanair hands O’Leary six-year extension

      Michael OLeary speaking at a Ryanair press conference, dressed in a suit, discussing the airlines latest business updates

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      F*** f*** f***: Tennis star Moutet fined £4k per F-bomb for Queen’s Club outburst on BBC

      News article image with diverse professionals in a corporate meeting discussing business strategy and innovation trends.

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Fogo de Chao nominated for Best Casual Dining Toast award

      Fogo de Chão restaurant exterior with vibrant signage and bustling entrance at popular city location

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Wednesday 15 October 2025 9:07 am

Reeves revives plan to cut cash ISA despite backlash

By: Maisie Grice

Investment Reporter

Add as a preferred source on Google
Entrepreneurs are warning Reeves not to mess with income tax
Begbies Traynor recently flagged a rise in SMEs in critical financial distress

Chancellor Rachel Reeves is looking to use the looming Autumn Budget to kickstart plans for a major overhaul of tax-free ISAs, in a bid to get people’s cash savings into domestic stocks.

The Chancellor is understood to be reviving a plan to cut the tax-free limit on cash ISAs, potentially halving it from £20,000 to £10,000 a year to push more savers into stocks.

First reported in the Financial Times, Reeves wants British businesses to help her make the case for the changes, as she seeks to create an investment positive culture in the UK.

One ally of Reeves said: “She wants to see people investing more in British stocks because it’s good for growth and it generates better returns for savers.

“But we can’t win the argument on our own. Lots of businesses support the idea but never say it.”

Pushing to slash the ISA

Reeves’ prior plans to cut the limit were halted during the summer following heavy lobbing by building societies, who warned that they used cash ISAs to fund mortgages and reducing these inflows would potentially make home loans more expensive.

British savers have a £20,000 annual limit on the amount that can be protected from tax in ISAs. The cash ISA is the most popular product, with an estimated £300bn deposited.

However, Treasury officials have held meetings with financial service companies in recent weeks to discuss plans to limit the amount that can be put in cash ISAs.

Read more

Moneybox profit slides as wealth manager bets on ‘high levels of automation’

Modern city bus driving through urban streets, showcasing public transportation advancements in 2023

A person close to the process said the Treasury was considering a £10,000 annual cash ISA limit, higher than the £5,000 previously suggested by industry figures.

Treasury officials are also debating the revival of a previous Conservative plan to create a “Brit ISA”, which would have provided an extra £5,000 tax-free allowance for UK equities but was ultimately killed off by the Labour government on the grounds that it would over complicate the market.

While Reeves’ team confirmed that cutting the limit was being considered ahead of the Budget, they stressed that “a number of options are on the table and no decisions have been made”.

The Treasury said: “Cash savings are important for people looking to put cash away for a rainy day and we will protect that.

“But the chancellor has been clear that she wants to get Britain investing again.”

Biggest overhaul in years

Reeves’ plans would mark the biggest overhaul of the ISA regime since it came into force in 1999 under chancellor Gordon Brown.

The government and regulators have already taken steps to urge people to invest, with the Financial Conduct Authority confirming earlier this year that companies would be able to provide “targeted supported” to investors.

The government will also launch a campaign in 2026 set to raise awareness of the benefits of investing for individuals and the wider economy.

Read more

Reeves unveils ‘Great British Summer Savings’ at cost to energy giants

Rachel Reeves delivering spring statement at podium with financial charts in background, addressing economic policies.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Investing
  • News

People & Organisations

  • ISA
  • London Stock Exchange
  • Rachel Reeves
  • Retail investing
  • Treasury
  • UK economy
  • UK Government

Related Topics

  • Economics
  • investment
  • investment banking
  • investment platform
  • Investment trusts
  • investors
  • Isas
  • Rachel Reeves
  • Retail investing
  • Treasury
  • UK investments

Trending Articles

  • As it happened: Stocks sink after Fed and Bank of England opt for hawkish hold; Oil price tumbles

  • More Big Four blues as Deloitte plans to slash UK audit roles

  • FTSE 100 Live: Pound dips and stocks slip as Andy Burnham victory triggers political uncertainty

  • Baillie Gifford in line for Anthropic windfall just months after £3.6bn SpaceX bonanza

  • City investors raise alarm on Burnham’s Chancellor pick

More from CityAM

  • Moneybox profit slides as wealth manager bets on ‘high levels of automation’

    Fintech
    Modern city bus driving through urban streets, showcasing public transportation advancements in 2023
  • Reeves unveils ‘Great British Summer Savings’ at cost to energy giants

    Economics
    Rachel Reeves delivering spring statement at podium with financial charts in background, addressing economic policies.
  • Reeves food tariffs policy will ‘barely touch the sides’ on supermarket prices

    Retail
    Keanu Reeves in a thoughtful pose, wearing a formal suit, looking contemplative during a business meeting or press event.
  • A bank tax hangs in the balance at the local election ballot

    Banking
    Angela Rayner addresses the media, discussing current political developments and her role in shaping policy decisions.
  • Rachel Reeves to scrap fuel duty hike 

    Economics
    Rachel Reeves speaking at an IOD event.
  • Retail sales plummet as Iran war hits consumer confidence

    Retail
    Busy retail store with diverse shoppers browsing aisles, highlighting vibrant displays and bustling atmosphere
  • Exclusive: OBR calculations suggest Reeves set for borrowing spree

    Economics
    Chancellor Rachel Reeves leads roundtable with petrol retailers and energy suppliers at 11 Downing Street, Westminster
  • Healey condemns Reeves: ‘Our adversaries do not follow timetables set by the Treasury’

    Politics
    Massachusetts Governor Maura Healey speaking at a press conference, addressing state initiatives and policy updates

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies