Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      FTSE 100 Live: Stocks to slump despite US claims of ‘good foundations’ for Iran deal; Tech-sell off hits Asia

      Breaking news illustration with abstract globe, digital connections, and stock market growth indicators on a business news...

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Sunderland AFC chiefs in Stadium of Light expansion talks

      Business professionals in a meeting room discussing financial strategies, with charts and documents on the table.

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Procter & Gamble axes relationship with Kremlin propaganda channel

      007 PG news article image featuring a business meeting with executives discussing strategy at a modern conference table

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Friday 21 November 2025 11:44 am  |  Updated:  Thursday 20 November 2025 11:51 am

Reeves should raise taxes – she has nothing left to lose

By: Adam Drummond

Add as a preferred source on Google
Getty Images logo with vibrant colors and modern design, representing a leading provider of stock photography and media co...
Reeves said diplomacy was the 'best policy' despite questions over tax. (Getty)

Voters already think Reeves has broken her tax promises and would prefer tangible improvements to public services over adherence to the Labour manifesto, says Adam Drummond

After interrupting breakfast TV with a pitch-rolling speech about hard choices, Rachel Reeves is now apparently not planning to raise income taxes. The reason is that a more favourable economic forecast means that the fiscal black hole is smaller than previously thought.

I believe that the Chancellor should reconsider, for the following two reasons:

The first is that nobody elected Rachel Reeves to be George Osborne. While Labour’s manifesto promised not to raise income tax, VAT or employees’ national insurance contributions, the word on the cover was “change” and implicit promise of every Labour campaign is to improve public services and look after the vulnerable.

There are many reasons why Labour has lost votes since winning the election but two catalysing events were the Winter Fuel Payment announcement, and subsequent climbdown, and the welfare reform announcement and climbdown earlier this year.

These moments were not abstract disputes about fiscal rules. They cut to a deeper truth that Labour supporters expect a government that protects the basics of security, dignity and support – and reacts with real anger when those are seemingly chipped away.

In both cases the government tried to do things that went against their supporters’ view of what a Labour government ‘should’ do in order to save ultimately trivial amounts of money and sneak back within its fiscal rules.

Labour’s need to reconcile its tax pledge with the increased spending that an ageing population requires means that every minor change in circumstances means a crisis. A major change, such as the recent OBR productivity growth estimates, is a disaster.

The second reason I believe she should reconsider is that whether Labour breaks the spirit or the letter of their tax promise is largely a Westminster bubble issue, because in the minds of voters the government has already broken it.

A recent Public First poll showed that 51 per cent of the public thought Labour had broken its tax promise vs. only 21 per cent who thought they had kept it. This isn’t just a case of angry voters choosing the “dislike Labour” button either, by 41 per cent to 25 per cent they thought Labour had kept their promise about breakfast clubs and by 39 per cent to 26 per cent that they had kept their promise on VAT for private schools.

Read more

Andy Burnham commits to triple lock despite backlash over ‘unsustainable’ policy

Andy Burnham speaking to supporters during his campaign to re-enter UK parliament, engaging with the public in outdoor set...

When we ask whether various taxes had gone up, down, or stayed the same, the response is almost always that Labour has raised them, including income tax and employees national insurance.

This poll also asked about scenarios in which Rachel Reeves announced different tax rises in the budget. While removing VAT on food or increasing the cap on council tax rises saw Labour’s vote share drop, raising the rate of income tax does hardly anything. In fact income tax was the only measure where as many voters said “right decision” as “wrong decision”.

No chance of being re-elected

What these findings suggest is that the electoral penalty Labour would pay for raising income tax is no worse than that they would pay for bigger changes to other taxes. It is also barely any worse than the one they are already paying for the state of the country without breaking the pledge.

As much as people decry politicians for breaking promises, Labour has no chance of being re-elected unless the state of the country is demonstrably better. As things stand today, poll after poll shows Reform winning with a decent majority.

Political courage is not about pushing through unpopular decisions. It is about recognising when the public has already moved on and is waiting for the government to follow. Right now, the country is more concerned with getting GP appointments, safe streets and repaired schools than with whether a pledge drawn up in opposition should be treated as a binding contract.

Raising income tax – carefully, transparently and with a clear plan for where the money will go – is the only route that gives Labour the freedom to show progress that people can feel in their daily lives.

The choice is simple. Either Labour governs with the fiscal space needed to repair a country on its knees, or it governs within constraints that guarantee failure. I hope the Chancellor chooses action over drift and give herself the tools to deliver the change she promised.

Adam Drummond is head of quantitative research at Public First

Read more

Reeves aims to lure US workers through tax reform

Keanu Reeves seen casually dressed during a public appearance in a local pub, engaging with fans and enjoying a relaxed at...

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Opinion

Categories

  • Opinion

People & Organisations

  • Autumn Budget 2025
  • Rachel Reeves
  • UK economy

Trending Articles

  • Who could be Andy Burnham’s Chancellor? 

  • As it happened: FTSE 100 finishes higher as US-Iran talks progress and Starmer resigns; Space X shares fall after bond sale

  • Starmer will resign, Trump says

  • Coca-Cola brings in restructuring lineup over failed Costa sale

  • Ocado to replace founder Steiner as shares plunge 

More from CityAM

  • Andy Burnham commits to triple lock despite backlash over ‘unsustainable’ policy

    Politics
    Andy Burnham speaking to supporters during his campaign to re-enter UK parliament, engaging with the public in outdoor set...
  • Reeves aims to lure US workers through tax reform

    Economics
    Keanu Reeves seen casually dressed during a public appearance in a local pub, engaging with fans and enjoying a relaxed at...
  • Replace Reeves if Starmer goes, voters tell Labour

    Politics
    Keanu Reeves in a thoughtful pose, wearing a formal suit, looking contemplative during a business meeting or press event.
  • ‘Tipping point’: CBI boss slams £345bn business tax burden amid ‘cost of doing business’ crisis

    Economics
    Rain Newton-Smith addressing audience at a business conference, wearing a professional suit and speaking at a podium.
  • ‘Why single out banks?’: Santander chief hits out at UK tax regime

    Banking
    Ana Botín, CEO of Santander, speaking at a business conference, addressing financial strategies and global market trends.
  • An emboldened – or desperate – new government will look to wealth taxes

    Economics
    Andy Burnham speaking at a Labour Party event, addressing current political issues, with a focused and determined expression.
  • London luxury property at mercy of Labour chaos, not Iran war

    Property
    Capital gains tax is not currently charged on primary residences. (Credit Beauchamp Estates)
  • Who could be Andy Burnham’s Chancellor? 

    Politics
    Keanu Reeves at a press conference with journalists, wearing a tailored suit and engaging with the media in a professional...

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies