Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Heatwave fans demand for aircon stocks

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Novak Djokovic joins investment firm with stake in Mexico’s Azteca Stadium

      Previews: The Championships - Wimbledon 2026

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      House of the Dragon’s Abubakar Salim dreams of Kenyan kebabs for his last supper

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
What is City Talk? City Talk allows marketers to connect directly with our audience by publishing content on cityam.ca
Friday 09 March 2018 2:31 pm

How to start investing

By: Rob Morgan

Add as a preferred source on Google

A sense of trepidation is normal for first-time investors. While choosing, managing and monitoring your own investments has never been simpler, those new to investing should first get to grips with the basics in order to help avoid any nasty surprises. Here are some of the main factors you should consider.

Set your priorities before investing

First consider your overall financial position including short terms debts or credit card balances you may wish to pay off. It is also important to identify your goals before investing. Are you investing towards a specific sum for, say, a deposit for a house? If this goal is five years or less you might consider lower risk assets and prioritise capital preservation – perhaps by simply accumulating cash in a decent savings account. If you are investing for a much longer-term goal such as a retirement you might consider riskier assets which fluctuate in value, but over the long term offer the prospect of greater returns.

When to invest

Many first-time investors place too much emphasis on deciding when to invest, worrying about economic or political events or trying to anticipate market peaks and troughs. This makes investing appear more difficult than it actually is. Strong returns can sometimes still be made amidst a turbulent backdrop, and attempting to second guess market direction can be a fool’s errand. For instance, the stock market reactions to both Brexit and Donald Trump’s victory in the US Presidential election in 2016 were largely positive, confounding those who thought these events would derail stock markets.

No-one can pinpoint exactly the best moments to put money into investments. Instead, try not to think about whether the market is high or low. Monthly savings by direct debit from your bank can be a great way of combating stock market volatility. You can, for instance, do this from £50 a month with a Charles Stanley Direct investment account or ISA, or £100 a month in a SIPP (Self Invested Personal Pension). You’ll be averaging your purchase price over time, so dips in the market, particularly in the early years, could even work to your advantage. You may already be making some investments in this way via a pension at work, and these should generally be a priority in order to receive contributions made by your employer.

Keep doing this over long periods (10 years plus) and the distracting highs and lows the stock market provides should cause you less concern. Time and patience are your greatest allies; you may be amazed how monthly savings coupled with good investment returns can build a sizeable nest egg over time.

Where to invest

For the regular investor, funds (unit trusts or OEICs) may be appropriate. Other investments such as individual shares can be awkward, or costly to purchase on a monthly basis. Also, with a fund you’ll instantly gain some diversification – an important concept in investing. Diversification essentially means not having all your eggs in one basket. Funds typically invest in 50 to 100 shares, spreading your investment around so you are not reliant on any one company’s shares.

There are thousands of funds out there so trying to single out next year’s blockbuster is pretty much impossible. Again it’s a case of trying to stack the odds in your favour. Don't pick dozens of different esoteric funds. One or a small selection of decent, broad-based funds will do fine when you are first starting out.

Once you have chosen your investments, monitor them to see how they are getting on versus their peers – you can redirect your regular savings to a different fund or funds in the future if you feel you should. Passive funds or “trackers” are a simple option to reduce the impact of charges on your returns. These aim to replicate the performance of a particular market, for instance the FTSE 100, and because there is no fund manager or team employed to make stock selection decisions they usually come with lower costs.

For longer term investors equity income funds may be appropriate – there is a selection of these on the Foundation Fundlist, our list of preferred investments across the major sectors. These funds invest in shares of companies that pay high (and hopefully growing) dividends. Dividends are a share of the profits that companies make, and as a shareholder you are entitled to receive them. The fund collects the dividends from each of the companies for you and you can either choose to take the income or reinvest it to buy more units in the fund. If you don't need the income, which you may not an investor just starting out, it’s better to reinvest them to “compound” your dividends. Buying "accumulation" units in the fund will do this for you.

With constant news about market developments it is easy to lose sight of the power of reinvesting dividends. Yet it is an important trend that is always on your side as a long term investor – and it means you can still make money from the stock market even if share prices don’t go up. With accumulation units, the income is reinvested for you in more shares, which means your holding could receive greater dividends in the future. This compounding effect is why equity income investors should have confidence in the future. However, while the stock market has historically been the best place to invest over the long term, all investments can fall as well as rise, especially over the short term, so you could get back less money than you put in.

When to sell

Ideally, you should not need to sell an investment until you have reached your goal and want to start taking money out. If you have chosen a good-quality fund and it performs well, stick with it. If it goes down don’t fret too much. If you are saving regularly and reinvesting dividends, a fall in the unit price means you are buying cheaper units. As long as the fund rises later on over your investment period (above and beyond average cost of units you bought) you’ll still make money.

Try and resist the urge to chop and change investments too much. You might incur costs in doing so, which could eat into your returns. Check the investment is performing satisfactorily against its peers once a year or so.

More help

Our "Investing: the Basics" guide provides more detail about investing, including the risks, the main types of investments, how to build a portfolio and how to hold your investments.

This website is not personal advice based on your circumstances. No news or research item is a personal recommendation to deal. Investment decisions in collectives should only be made after reading the Key Investor Information Document or Key Investor Document, Supplementary Information Document and/or Prospectus. If you are unsure of the suitability of your investment please seek professional advice. The taxation of pensions is based on your personal circumstances and is subject to change in the future.

 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money

Categories

  • Money

Trending Articles

  • Revealed: Secret Treasury plan to tax State Pension before it is paid out

  • Two solicitors linked to Post Office scandal charged with misconduct

  • Burnham’s new chief of staff ran City firm advising Thames Water and rival Heathrow bidder

  • Barclays and Lloyds join banking sector plan for digital ID

  • Reeves’ new tax charge on cash ISAs faces fierce industry backlash

More from CityAM

  • AllianzGI chief executive warns of  AI ‘socialism’ as investors lean on chatbots

    Investing
    Allianz is set to cut 650 jobs in the UK.
  • Savvy the Squirrel and ‘simpler regulation’: New City minister reaffirms Labour’s investment push

    Investing
    Savvy the Squirrel mascot promotes retail investing campaign with vibrant graphics and engaging call-to-action elements
  • Northern Trust Asset Management Announces Adaptive Equity Funds

    Business Wire
  • Investec shares rise amid takeover speculation

    Investing
    Investec has selected the four winners of its Beyond Business programme
  • Northern Trust Asset Management Launches Sustainable Multifactor Funds

    Business Wire
  • Pension funds must ’embrace’ private markets to fuel growth

    Investing
    Skyline of Canada with iconic financial district buildings, highlighting UK investments and economic growth.
  • Reeves’ new tax charge on cash ISAs faces fierce industry backlash

    Personal Finance
    HMRC
  • Smead Capital Management Extends International Value Strategy to Global Investors Through New Fund

    Business Wire

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies