Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Billionaire IWG founder Mark Dixon steps down as chief executive

      Mark Dixon, CEO of IWG, in a business setting discussing flexible workspace solutions and future industry trends.

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      2026 World Cup: How England went from misery to magnet for blue chip brands

      Business professionals discussing strategy in a modern office with charts and graphs on a digital display in the background

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Old Pulteney releases 50-year-old whisky for 200th anniversary

      Old Pulteney 50-Year-Old single malt Scotch whisky bottle with elegant packaging on display, highlighting luxury and craft...

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Sunday 23 September 2018 2:55 pm  |  Updated:  Tuesday 21 May 2019 4:27 pm

Is it time tennis allowed on-court coaching?

By: Nicholas Earl

Add as a preferred source on Google

NULL

  Serena Williams’s now-infamous exchange with umpire Carlos Ramos during her US Open final defeat to Naomi Osaka earlier this month provoked extensive debate across the media landscape about sexism, gender roles and perceived double standards in sports officiating.

It also revived debate over the issue of in-game coaching. Williams was penalised for three code violations during the final, the first of which came when her coach Patrick Mouratoglou gestured from the crowd for her to attack the net more.

In a series of tweets after the match defending Williams’s claims of gender inequality, tennis legend Billie-Jean King also called for the grand slam tournaments to lift their ban on coaching.

“Coaching on every point should be allowed in tennis. It isn’t, and as a result, a player was penalized for the actions of her coach. This should not happen,” she said.

King’s remarks highlighted a split within the sport that is reflected in the contrasting attitudes of tennis’s multiple governing bodies.

2018 US Open - Day 13
Naomi Osaka won her maiden grand slam at Flushing Meadows this year, thrashing Serena Williams 6-2 6-4 in the final (Source: Getty)

Far from prohibiting it like the men’s tour and grand slams, the Women’s Tennis Association (WTA) permits coaches to speak to players during changeovers. More than that, the WTA has made it a feature of its tournaments, with court-side microphones picking up the coaching instructions for viewers’ consumption.

“The fact is there is coaching. They all have coaches, and that has been the question for years: are they coaching from the box or aren’t they?” said WTA chief executive Steve Simon in 2017. “I think coaching is something the sport needs to embrace – it’s part of the story.”

Read more: Amazon's US Open coverage represents a missed opportunity for streaming

That viewpoint was underlined in the WTA’s response to the US Open final, in which Simon reiterated calls to bring coaching into the men’s game and the four grand slams.

“We think the issue of coaching needs to be addressed and should be allowed across the sport. The WTA supports coaching through its on-court coaching rule, but further review is needed,” said Simon.

Traditionally, singles tennis has been seen as a contest between two players, a psychological battle where coaching is regarded as cheating. This includes any form of communication to the player on court from their team in the crowd, such as hand signals and spoken words, even if the player doesn’t see their team do it.

This is a standpoint adopted by the International Tennis Federation (ITF), which presides over the four grand slams, and the Association of Tennis Professionals (ATP), which represents the men’s tour.

2016 US Open - Day 8
The US Open does not permit coaching to take place during a game except in the qualifying rounds (Source: Getty)

However, there are indications that attitudes towards coaching may be shifting. The US Open, for instance, has permitted coaching during the qualifying rounds of the grand slam since last year.

In an era of mass televised sport, it is increasingly clear that nearly everybody cheats. Gestures from a player’s coaching team to the athlete on court are commonplace and umpires can be inconsistent in enforcing code violations. It might make sense, then, to simply permit it to happen openly rather than allow anyone to feel aggrieved at an inconsistent application of the rules.

Top-level players spend millions on expensively assembled coaching teams whose job it is to strategise and build a game-plan with their player, particularly now in an era of super-coaches where icons such as Boris Becker, Ivan Lendl and Lindsay Davenport have come back to the game to support grand slam hopefuls.

It seems arbitrary to some players to make a distinction between coaching for hundreds of hours outside of the match but stringent rules during the contest itself.

Aegon Championships - Day Seven
Tennis has recently seen the rise of "super-coaches", ex-players who return to the game to help grand slam contenders (Source: Getty)

“When the WTA introduced on-court coaching, many ATP players were not really positive about it. I thought it was a good move for the sport,” said 14-time grand slam winner Novak Djokovic.

“We’re probably one of the only global sports that doesn’t use coaching during the play. Even golf – individual sport – you have caddies that you communicate with throughout the entire course.”

At last year’s US Open Rafael Nadal also supported the idea of coaching being permitted in the men’s game.

“It’s a little bit stupid that you have a coach travelling for you, with you during the whole season and practising with you every day, and in the most important moment he cannot tell you anything. In my opinion, it will be good if if the coach can talk,” said the 17-time grand slam winner.

Read more: Murray targets psychological edge after reuniting with Lendl

Nevertheless it isn’t obvious that the rules will change at any of the four Majors in the immediate future.

“While numerous discussions have been had relating to coaching in recent years, there has not been a consensus on the men’s tour to move away from the current practice which places emphasis on one of tennis’ key attributes as a one-on-one gladiatorial sport,” an ATP spokesperson told CityAM “We do not expect that to change on the ATP World Tour in 2019.”

The future of coaching in tennis might be uncertain, however what is clear is the conversation is likely to rumble on for years to come.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Sport

Related Topics

  • Tennis

Trending Articles

  • As it happened: FTSE 100 relief rally runs out of steam as BP and Shell weigh; Oil hits three-month low

  • London Tech Week sums up everything wrong with UK tech

  • Rolls-Royce shares surge as SMR unit bags multi-billion pound Swedish nuclear contract

  • Rathbones to suspend thousands of client account inflows after FCA probe deals £530m blow

  • KPMG’s Summer Friday half-day rollback signals deeper woes for Big Four giants

More from CityAM

  • Motive Brings AI Coach to the UK: Organisations Can Deliver Personalised Driver Coaching Automatically with Custom Avatars

    Business Wire
  • Motive Introduces New Workforce Capabilities to Improve Performance, Automate Rewards and Increase Driver Retention at Scale

    Business Wire
  • Londonmaxxing: Queen’s start of top tennis year for capital

    Sport Business
    Breaking news concept with digital newspaper and global network graphics conveying information flow on a business website
  • Uefa probes Brighton and Hearts connection under Tony Bloom ownership

    Sport Business
    Getty Images logo with a dynamic background, representing media and stock photography in a business context
  • Executive Leadership and Search Specialist Carlyle Acquires Majority Stake in David Sole-run School for CEOs

    Business Wire
  • London Celebrates 3×3 Basketball with a One Day Pop-Up

    Partner
    Breaking news banner with bold text and vibrant colors on a digital news platform
  • True Adds Consumer and Enterprise Growth Leader Michael McGoohan as Managing Director Across CEO, Board and Consumer Practices

    Business Wire
  • Roland Garros targeted by WTA and ATP tennis players as pay row reignited

    Sport Business
    Unfortunately, I cant provide a specific alt text without additional context or details from the article. If you can provi...
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
Copyright 2026 CityAM Limited