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Greenwashing

  • Burberry delays climate pledge by a decade to 2050

    Retail

    Burberry has pushed back its net zero target by a decade, becoming the latest blue-chip business to water down ambitious climate goals set in the wake of the coronavirus pandemic, CityAM can reveal. The high-end fashion firm, known for its trench coats and tartan scarves, made the decision to delay its target to become [...]

    Burberry fashion show runway featuring models in luxury attire showcasing the latest collection in an elegant setting
  • Nike and Superdry adverts banned in ‘greenwashing’ crackdown

    ESG News

    Adverts produced by Nike, Superdry and Lacoste which claimed to promote sustainable clothing have been banned by the advertising watchdog as part of a major crackdown on corporate greenwashing. The Advertising Standards Authority (ASA) upheld complaints against the three fashion giants, assessing that environmental claims made in a series of search engine adverts were exaggerated [...]

    Nike have said they didn't have any input over the banned ad
  • CEO brands B Corp status ‘greenwashing’ as she gives up title

    Retail

    The founder and chief executive of a London-based pet food brand has said she’s decided to give up her firm’s B Corp status after criticising the coveted certification as “little more than a marketing badge and greenwashing”. Entrepreneur Aneisha Soobroyen set up Scrumbles in 2018 and achieved the status a year later. However, the CEO has [...]

    Aneisha Soobroyen is the CEO of Scrumbles.
  • Is ESG dead? And if so, who killed it?

    September 19, 2024

    ESG has become increasingly politicised. Has it reached the end of the line? Asks Neil MacLeod

  • Fashion brands told to ‘stay on the right side of the law’ amid greenwashing claims

    September 18, 2024

    Some of the most high-profile fashion brands in the UK have been warned to be clearer on their green credentials by the UK competition watchdog as it clamps down on misleading marketing. The Competition and Markets Authority (CMA) has issued a new sustainability compliance guide for retailers and told 17 brands to review their practices. [...]

  • Top creative agency calls on Havas London to be stripped of B Corp status

    July 17, 2024

    Advertising giant Havas London must be stripped of its B Corp status if its sister agency continues to work on its global contract with Shell, the founder of another B Corp accredited agency has said.

  • Blackrock must face up to its failures on ESG

    July 13, 2024

    With multi-billion dollar greenwashing scandals unfolding across America, the ESG industry is facing a severe reckoning, says Blackrock’s former chief sustainable investment officer Tariq Fancy On April 18, this newspaper published an interview I gave entitled “ESG is dying – but that might be a good thing.” It traced market events since I began arguing [...]

  • FCA’s anti-greenwashing guidance comes into force next week. Lawyers explain what to expect

    May 26, 2024

    The FCA's new anti-greenwashing guidance comes into force next week. Lawyers explain to CityAM what companies should expect from this and the implications if they mess up

  • Tesco, M&S and Primark among brands hesitant to make some green claims over greenwashing action

    May 24, 2024

    Big retail brands are hesitant to make green claims despite the majority embracing sustainable practices over fears of being hit with greenwashing action

  • HSBC facing backlash over ‘vague’ $1trillion green plans

    May 3, 2024

    HSBC is facing a backlash over its "vague" $1trillion green plans today as it prepares to face down shareholders at its annual general meeting.

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