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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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Ryder Cup

  • Ryder Cup captain Donald did not broker Rahm peace deal

    Sport Business

    Europe’s Ryder Cup captain Luke Donald has said he did not intervene to broker the peace deal between the DP World Tour and Jon Rahm which allows the Spaniard to compete in the intercontinental golf tournament. Rahm risked being frozen out of Europe’s Ryder Cup defence in Ireland next year due to outstanding fines with [...]

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  • LIV Golf’s decline leaves sport with more questions than answers

    Sport Business

    LIV Golf. What was that all about? Ok, the past tense might be a bit harsh. But could anyone have the appetite and depth of pockets to rescue a venture that has burned through $5bn from the ignominy of collapse? Where too does this embarrassing failure leave Saudi Arabia and its sporting ambitions? Time has [...]

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  • Burnham backs England bid to host Ryder Cup for first time in three decades

    Sport Business

    The Ryder Cup could return to England for the first time in 30 years if a bid backed by £70m, Greater Manchester Mayor Andy Burnham and Team Europe champion Tommy Fleetwood is successful. Bolton is planning to bid for the 2035 Ryder Cup, in what will be the first edition of the intercontinental golf competition [...]

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  • Britain and US win race to launch first Ryder Cup of padel

    October 8, 2025

    First came the America’s Cup in sailing, then golf’s Ryder and Solheim Cups, and more recently the Laver Cup in tennis – now padel has its own transatlantic team competition, the Anglo American Padel Cup, and its inaugural edition begins in London this week. The competition features some of the leading players from two emerging [...]

  • Michael Vaughan: This is how England can win back the Ashes

    October 2, 2025

    Michael Vaughan has revealed how England can win back the Ashes this winter as he declared their Australian opposition “not a great team”. The former England captain, who led his side to victory in the iconic 2005 Ashes test series, outlined his blueprint of how to win Down Under. Ben Stokes’s side will take on [...]

  • Europe’s Ryder Cup drama draws 5m UK viewers on Sky Sports

    September 29, 2025

    Europe’s nail-biting Ryder Cup triumph at Bethpage Black pulled in 5m UK viewers across three days of coverage on Sky Sports, the broadcaster said. Average viewing was up 45 per cent on the last Ryder Cup in Rome two years ago, while the audience for Sunday’s final session peaked at 24 per cent higher than [...]

  • Ryder Cup fomo? Here’s how to buy tickets for Adare Manor in 2027

    September 26, 2025

    If you’ve got Ryder Cup fomo from watching the action at Bethpage Black, help is at hand: packages for the next match at Adare Manor are already on sale. An estimated 250,000 golf fans are descending on New York this week for the biennial match, in which the USA are attempting to win back the [...]

  • Why Ryder Cup is commercial gold and other sports have failed to copy it

    September 25, 2025

    If the Ryder Cup didn’t exist, could you create it today? After all, this is an event that bends an individual sport into a collective enterprise, is rarely won by the away team, and hasn’t produced a close contest for 13 years.  It also sees a roster of golfers playing for love pitted against another [...]

  • LaLiga overseas game set to be axed as Fifa delays decision

    September 24, 2025

    LaLiga’s hopes of staging a match between Villarreal and Barcelona in Miami in December have suffered another setback with Fifa opting against ruling on the request at its forthcoming council meeting next month.  Sources with knowledge of Fifa’s deliberations have told CityAM that it has no plans to formally discuss the controversial issue of [...]

  • Charlie Kirk: Ryder Cup is at risk of an assassination attempt

    September 23, 2025

    The Ryder Cup is at risk of an assassination attempt in light of Donald Trump’s attendance and the recent shooting of Charlie Kirk, say US police chiefs. The biennial golf match between the US and Europe in New York is set to begin this week, with President Trump in attendance. Right-wing activist and Trump ally [...]

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